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    Baba Ramdev of Patanjali Ayurved wins top Media, Marketing and Advertising award for disrupting the domination of established players in India’s FMCG industry and riding the swadeshi sentiment to script brand Patanjali’s phenomenal success Baba Ramdev of Patanjali Ayurved has won the IMPACT Person of the Year, 2017 Award, instituted by the exchange4media Group to…

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    2017 closes with big Pan Asia Awards for BBC Worldwide India

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    BBC Worldwide India has kicked off the last month of the year with 3 major awards wins, including a Gold at PromaxBDA Asia Awards held in Singapore last week. BBC Worldwide India won a Gold at the PromaxBDA Asia Awards for Planet Earth II promo created for Mitsubishi Electric for Best Sponsor/Brand Integration spot/s, created…

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    New York Festivals International Advertising Awards Announces the 2018 Grand Jury

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    New York Festivals International Advertising Awards® has announced the 2018 Grand Jury. To date, NYF’s powerhouse 300+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 50 countries. From Cape Town to Sao Paola and Berlin to Tokyo, this esteemed peer-nominated panel provides a 360-degree creative view…

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    Google shares insights and ad solutions for winning India’s digital consumers

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    At its third edition of ‘Google for India’ yesterday, Google hosted a digital advertising track, bringing together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offers new opportunities to help businesses grow. Experts and industry leaders, including executives from Ford, Future Group, Marico and ShopClues,…

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    ON PURPOSE picked as communications partner to drive demand for solar rooftop solutions in eight states by NEXANT

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    ON PURPOSE will be designing and implementing an integrated strategic communication initiative for Nexant to encourage the adoption of rooftop solutions across eight states of India. Nexant is a globally recognised software, consulting and services leader headquartered in San Francisco that provides innovative solutions to utilities, energy enterprises and government entities worldwide. Nexant is the…

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    Highlights from the ‘Google for India’ event

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    The ‘Google for India’ event took place in New Delhi today. The second session of the event started with Rajan Anandan (Vice President, Indian and South East Asia – Google) touching on the announcements made earlier in the morning: – A New operating system for emerging markets like India – Android Oero (Go Edition). It…

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    Spitzvilla enjoys the highest viewership in realty TV genre- Study by Chrome DM on Youth Channel Consumption in India

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    Chrome Data Analytics and Media the primary research company conducted an in-depth survey on the youth channel consumption pattern in India. Youth channels are constantly bringing innovative content to keep the audience hooked to their televisions sets and drive more viewers to the channels. The survey was conducted in 6 metropolitan cities Delhi, Mumbai, Chennai,…

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    A first of its kind participatory Women’s Festival – ‘We The Women’is coming to Mumbai on the 9th & 10th of December, ‘We the Women’ is presented by Facebook & U.N Women, and curated by journalist Barkha Dutt. This two-day Festival is open to both men and women and will be 48 hours of break-free…