• latest-stories

    Iconic display of MRF Perfinza stuns passengers at the Mumbai Airport

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    A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury car owners and potential customers, the LED structure of a car with the new tyres has been placed in the activation area of the airport catching maximum attention from the passengers. The media rights of…

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    Witlinger getting BOLD

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    The Craft Beer launching its new design and brand mascot to represent their true personality Since its launch in 2014, Witlinger has been consistently producing high-quality craft beer and has built strong brand recall. To demonstrate their true personality & character through their packaging, Witlinger is now launching new design & powerful brand mascot. The…


    Baba Ramdev in conversation with Annurag Batra

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    On December 11th in Mumbai, Yoga guru Baba Ramdev of Patanjali Ayurved, winner of IMPACT Person of the Year 2017, engaged in an interesting conversation with Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group at the award function. Here are the excerpts from their conversation: Annurag Batra: You are a brand and so is Patanjali. You…

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    Challenges and Potential of Partnerships between Traditional Lenders and Fintech Companies

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    Given the significant interest in fintech globally, and its ongoing evolution – the word “fintech” is now officially in Oxford dictionary. The fintech ecosystem in India has caught up fast with its global peers in terms of adoption and is expected to reach USD 2.4 billion by 2020. Fintech driven alternative lending is the second…

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    Zee Media partners with Botworx.ai to create pioneering AI powered conversational platform for news content

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    Collaboration with Botworx.ai, launches chatbots for Zee News, Zee News English, WION and DNA on Facebook and Facebook Messenger First of its kind service leverages the power of social messaging and social sharing to engage conversations between Zee Media & its readers Botworx.ai, a data-driven AI platform based in India and California today announced an…

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    How Technology is Saving Customer Loyalty

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    Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores have plateaued in recent years, with brands not being able to make any significant improvements on parameters of trust or experience. A new Forrester report predicts that 2018 will be a “year of reckoning” for…

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    Dentsu Webchutney bags creative mandate for Goomo

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    Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-tech company that operates across consumer, corporate and B2B segments. The relationship will be managed by Dentsu Webchutney’s Mumbai office. Goomo.com is a new player in the already complex Online Travel Agency category. While…