BBC Worldwide India has kicked off the last month of the year with 3 major awards wins, including a Gold at PromaxBDA Asia Awards held in Singapore last week.
BBC Worldwide India won a Gold at the PromaxBDA Asia Awards for Planet Earth II promo created for Mitsubishi Electric for Best Sponsor/Brand Integration spot/s, created by the team in India for BBC Earth Asia.
The PromaxBDA Awards honours and celebrates outstanding achievements in entertainment marketing from around the world. The award leads the global community of those passionately engaged in the marketing, promotion and design of television and video content on all platforms.
The award haul was capped off at the 22nd Asian Television Awards when BBC Worldwide India took home the much-coveted trophy for ‘Best Talk Show’ for Taste Match.
Taste Match is an innovative homegrown format and beat some formidable competition.
Taste Match, hosted by Sandeep Patil, a well-loved ex-cricketer, World Cup winning squad member and ex-Indian coach and selector, features famous cricketers who cook and eat with Sandeep as they chat about their favourite food, friendships, loves, and cricket memories. Taste Match premiered on pay TV channel, Living Foodz, part of the Zee Network earlier this year.
This is the third year in a row that the Indian production team has brought home the Best Talk Show trophy at the Asian Television Awards. In the previous two years, Har Ghar Kuch Keta Hai(The House That Made Me) and Aaj Ki Raat Hai Zindagi (Tonight’s the Night) won for the team.
The latest Voot Original, Stupid Man Smart Phone produced by BBC Worldwide India also won the Best Content Marketing Video Series Award at the Content Marketing Summit organised by ‘World Marketing Congress’.
Stupid Man Smart Phone is India’s first ever digital survival series. The show introduces audiences to a never seen before format in the history of Indian entertainment where a smart phone and a super network is the only means of survival.
Speaking about the award wins, Ms. Soniya Kulkarni, Creative and Business Head, Productions at BBC Worldwide says, “2017 has been transformational for us at BBC Worldwide. We feel elated and I am proud of the entire team who contributed to the award-winning work award haul and look forward to more high quality, award-winning work next year.”