Bollywood has given us some gems over the years, with movies that have carved a space for themselves in popular culture. However, even the biggest Bollywood aficionado will agree that the movies have a languid, almost ponderous quality to it. We are often left hoping for some divine intervention, that could possibly speed things up. Swiggy has tapped into the insight that Indians want their movies to be fast, and the food to be faster!
AIB, the purveyors of wit and humor in India have collaborated with Swiggy, a lightning fast food delivery service, to create a whimsical moment replete with laughter and giggles. The video showcases some iconic scenes from Bollywood classics like Rock On, Zindagi Na Milegi Dobara, Kabhi Khushi Kabhi Gham, Raaz etc and whips them into a five-minute cocktail of clever banter and satiric humor. In just three days, the video garnered over 1 Million views on YouTube and close to 600 shares on Facebook.
Srivats TS, VP, Marketing at Swiggy says, “Swiggy has become an integral part of people’s lives through its promise of lightning fast delivery to sate the hunger pangs. We realized that there are two things India absolutely loves, Bollywood and food. So, we thought, why not make the movies lightning fast as well! This video is an attempt by us, in collaboration with AIB to bring some joy to our consumers.”
Tanmay Bhatt, Co-founder at AIB says, “I love collaborating with Swiggy when it comes to videos…or lunch..or dinner…or breakfast. I had a great time making this video because I could write off watching all these movies as “research””.
AIB has been entertaining the nation with their unique brand of humor for the past few years. They have a knack of finding hilarity in the most mundane everyday situations. In this video, AIB has yet again managed to incite laughter through a tight narrative and witty repartee.
Watch the video here https://www.youtube.com/watch?v=aumXGJnd_hU