– Offers the winning team an opportunity to visit Cannes Lions in 2018
– Collaborates with more than 20 educational institutes, leading brands and brings on board 8 jury members
WATConsult, a digital and social media agency and a part of the Dentsu Aegis Network, has launched the second season of WAT’s Your Big Idea (WYBI).
After the success of its first edition last year, where they received more than 150+ registrations, 160 entries, 350 students participating and 28 teams, this year they are all set to take the property to a higher magnitude. Along with this, the recognitions and awards too have been scaled up. Besides the cash prize, endorsed certificate and an assured job offer, the winning team will also get an opportunity to visit Cannes Lions in 2018.
WYBI is one of its kind digital ideation competition for colleges across the country which provides a unique platform and massive opportunities to the next generation in the field of digital advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.
The agency has partnered with institutes like MICA, SIMC, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj, NMIMS, MET and Jai Hind along with brands like Swarovski, Madame Tussauds, HE Face Wash, Savlon (ITC Group), Jack and Jones and Naturolax (Piramal Healthcare).
Spread over this month, students have to log onto www.watsyourbigidea.com and register themselves. A creative brief will be shared by the allocated brand and the students have to come back with a creative concept. Selected concepts will be detailed, and the WAT panel will shortlist them.
Shortlisted teams will then present their idea, at an off-ground event, to a jury which includes Rajiv Dingra – Founder and CEO, WATConsult; Jaikishan Chhaproo – Head Media and PR, ITC; Pravee Das – Co-Founder and Managing Director, Happy Mcgarrybowen; Vineet Gautam – CEO, Bestseller Group; Sukanya Dutta Roy – MD, Consumer Goods Division, Swarovski; Sabia Gulati – Head, Sales & Marketing, Madam Tussauds; Rajesh Kamat – VP, Strategy & Operations, Piramal Enterprises; and Anoop Agarwal – DGM Marketing, Emami Group, before announcing the winners.
Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said, “After the grand success of our first season, we’re glad to announce the second season of WAT’s Your Big Idea. Considering the overwhelming responses from students last year, we decided to offer them an international platform to meet, be inspired and interact with the advertising stalwarts of the world. The winning team will have the opportunity to win an all-expenses trip to Cannes Lions 2018.”
Sharing his views, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network said, “Last year was a benchmark setter. The students came up with some exciting and innovative ideas and I’m looking forward to the entries this year. WATConsult’s initiative has helped us find some really good talent and we at Dentsu Aegis Network would continue supporting their efforts.”