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Samsung Regains its Number One Position after Last Year’s Hiatus – Most Attractive Brands list

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Manish Seth

The fourth in its series, India’s Most Attractive Brands Report 2017 (MAB), has highlighted the country’s top 1000 brands based on attractiveness, as per consumer perceptions based on a primary research methodology. Though the leading brand in the list Samsung is Delhi based, overall Delhi lags behind Mumbai with 215 brands as compared to the commercial capital’s 239.

It is interesting to note that 9 of the top 20 brands in the list are from NCR. Some of the NCR-based Category leaders include Dabur rank 48 in Ayurveda category, NDTV, ranks at 111, Paytm, leads the Digital Wallets category at all-India 135th rank, Indian ethnicwear women’s fashion brand BIBA stands at 209th rank and Mankind Pharma is stands at 272 rank.

In the all-India list, Samsung, which has reclaimed top spot among India’s Most Attractive brands with a third place in 2016. LG and Sony have both dropped a rank lower respectively from the 2016 report to take the second and third rank this year. Tata, after falling by almost three ranks in 2016 has come back to hold its position to rank fourth in 2017. Honda ranks fifth after ranking fourth in 2016 and sixth in 2015. The sixth Most Attractive brand in 2017 is Apple, which has steadily climbed to this position after ranking 18th in 2016 and 15th in 2015. Maruti Suzuki (MAB 2016 – rank 8 and MAB 2015 – rank 12), Hewlett Packard (MAB 2016 – rank 17 and MAB 2015 – rank 8), Bajaj (MAB 2016 – rank 6 and MAB 2015 – rank 9) and Dell (MAB 2016 – rank 15 and MAB 2015 – rank 5) take the seventh to tenth ranks this year and completes the top 10 Most Attractive Brands for 2017.

“Brands are like people and ‘personalities’ of brands from a city can say something about the city. 33 brands from NCR region make it to India’s top 100 Most Attractive list, with Samsung topping the list nationally. 249 Mumbai-based brands are in the top 1000 with 29 brands making it to top 100, so while the overall entries for Delhi are lower, there is a larger number that make it to top 100 from NCR.,” commented N. Chandramouli, CEO, TRA Research.
India’s Most Attractive Brands 2017, the fourth in the Report series, is the result of primary research based on the proprietary 36 Traits of Attractiveness that have been studied and identified by TRA Research. This year’s research was conducted among 2,456 consumer-influencers across 16 cities and generated nearly 5 million data points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s Report.

MAB 2017 Brand Name

1 SAMSUNG
2 LG
3 SONY
4 TATA
5 HONDA
6 APPLE
7 MARUTI SUZUKI
8 HEWLETT PACKARD
9 BAJAJ
10 DELL
11 RELIANCE
12 PATANJALI
13 HYUNDAI
14 GODREJ
15 LENOVO
16 ADIDAS
17 AIRTEL
18 WHIRLPOOL
19 GOOGLE
20 OPPO

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