Accenture has appointed Nikki Mendonça as President of Intelligent Marketing Operations within Accenture Operations. Mendonça’s appointment is effective early 2018.

In this new role, Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performance and growth. The team will use predictive analytics to target and attract the right customers across marketing channels to enhance loyalty and optimize the customer lifecycle.

The Intelligent Marketing Operations team will collaborate with professionals from across Accenture, including Accenture Interactive, to create a marketing growth engine for clients through the seamless integration of capabilities delivered as a managed service. Accenture helps clients define the user experience, design and optimize the channel mix, and run the campaigns as a service while leveraging unrivalled data insights, leading artificial intelligence capabilities, and deep industry expertise.

Mendonça brings to Accenture 25 years of strategic marketing experience, including mastery in creating highly contextual and personalized customer journeys and expertise in driving digital content optimization. She joins Accenture from OMD Worldwide, an Omnicom company, where she served as president of the company’s EMEA region. In that role, she had overall responsibility for more than 6,500 marketing professionals serving leading global brands, including McDonald’s, PepsiCo, Estee Lauder, Liberty Global and Walt Disney. Previously, she held management roles at Capital Radio and Leo Burnett.

“Nikki is a proven business leader and digital marketing strategist and I’m excited that she will lead and help us to build our Intelligent Marketing Operations business,” said Debbie Polishook, group chief executive, Accenture Operations. “Her arrival comes at a strategically important time in building this capability as we continue to develop innovative solutions that combine platform, analytics, artificial intelligence, machine learning and other core technologies to help clients enhance their marketing impact.”

Mendonça said, “My passion is helping clients create highly personalized and engaging customer journeys that improve their marketing performance and grow their business. I am very excited to join Accenture, a global leader in digital marketing services, and look forward to leading a talented team whose mission is to help clients transform their marketing performance to achieve new growth and success in a digital-first world.”