• Authored Articles, FEATURED, latest-stories, Public Relations

    The Genesis of a PR Firm

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    Think back to a time when the economy of India had just opened its doors to global businesses. A time when Indian companies were taking their first steps in advertising and had little or no idea of the concept of public relations. Genesis Burson-Marsteller—then Genesis PR—was born in such a time. It all began in…

  • Authored Articles, FEATURED, latest-stories

    Marketing engagements & conversations

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    Charles Darwin once said “In the long history of mankind, those who learned to collaborate and improvise most effectively have prevailed.” The statement might be age old but it holds true at our time more than it ever did before. It can be applied to all aspects of life including the magnificent marketing industry. Over…

  • Authored Articles, latest-stories, MEDIA

    Invisible Networks as Secret Superstars

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    Throughout history, human society has differentiated itself from others and has survived all kinds of transitions, and disruptions etc. because of a simple strategy called a ‘network’. The network that we are talking about is not only a form of connectedness but a way to create a relationship on the primordial notion of an ‘exchange’…

  • Guest Columns, latest-stories


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    Burson-Marsteller, a global strategic communications and public relations firm, announced its Indian operation, Genesis Burson-Marsteller, won a 2017 Global SABRE Award for its campaign with Medela called Back to Work. Presented by leading industry publication The Holmes Report, the Global SABRE Awards celebrate superior achievement in branding, reputation and engagement and recognize the 40 best…

  • FEATURED, latest-stories

    Influencer Engagement & What Makes News Today

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    The PRCAI event in New Delhi yesterday was attended by 100 PR professionals from Delhi. The program included panels on ‘influencer marketing’ and ‘what makes news?’. In addition, there was a book launch for Shraddha Sharma’s (Founder and CEO – ‎YourStory Media) new book ‘Cut the Crap and Jargon’, this was followed by a discussion…

  • latest-stories


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    The Purifier Brand, Kent RO Systems Ltd, is on an expansion spree. After successful inauguration of its first experience centre in DLF Mall of India Noida, the company has come up with yet another Experience centre in Lajpat Nagar. Being christened as Kent Experience Centre, the centre will not retail any product but act like…

  • Manish Seth
    FEATURED, latest-stories

    Samsung Regains its Number One Position after Last Year’s Hiatus – Most Attractive Brands list

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    The fourth in its series, India’s Most Attractive Brands Report 2017 (MAB), has highlighted the country’s top 1000 brands based on attractiveness, as per consumer perceptions based on a primary research methodology. Though the leading brand in the list Samsung is Delhi based, overall Delhi lags behind Mumbai with 215 brands as compared to the…


exchange4media conclave Mumbai 2017