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L’Oréal Reveals its sustainability Initiative in India

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L’Oréal India,today revealed its local sustainability initiatives of ‘Sharing Beauty With All’ (SBWA) for India, as a part of its long standing commitment to sustainable development and commitment to social progress. SBWA is an ambitious universal project in which L’Oréal will take up a new stance in relation to its consumers, suppliers and communities. The priority for L’Oréal in India is to be a best practice leader in women’s empowerment, skill development and environmental sustainability.

The company has been making strides in achieving its goal to make a difference to Indian society and across its entire value chain. Some of the key highlights of their various program and goals are as below:

    • 88% biodegradability in L’Oréal shampoos to save water
    •  The company raised its green power to 70% and 0% waste was sent to landfill
    •  As per the 2014 status report, L’Oréal India was successful in reduction in water consumption per finished goods to 47%
    • 2,400 young women from disadvantaged sections of society have been provided with livelihood opportunities through the Beautiful Beginnings program
    •  In India, L’Oréal is one of the largest private sector beauty trainer conducting 150,000 professional trainings* in 2014
    •  The L’Oréal IndiaFor Young Women in Science program is currently in its 12th year and has enabled 200 young women from economically challenged sections of society, to complete their graduation in a scientific field of their choice
    • The L’Oréal factory at Baddi recently launched a community outreach initiative with a school for children of migrant workers in Himachal Pradesh. In partnership with the NGO Nirmala Niketan, it currently provides free education to about 200 students in the age group of 6 to 14 years
    •  L’Oréal has partnered with Solvay, the leading producer of guar, a gum used as a thickener and emulsifier in hair care and hair colour product, and is currently developing a Solidarity Sourcing project to improve the living conditions of 1,500 farmer-harvesters, of which 300 will be women

*Over 70,000 people trained twice in 2014

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“As we have ambitious plans for the growth of our business, the time is right to take a big leap forward and raise the bar for sustainability throughout our entire value chain. With this in mind, we are proud to announce the launch of Sharing Beauty With All, our new sustainability commitment for 2020,” said Jean-Christophe LETELLIER, MD, L’Oréal India. Envisioning the future success of SBWA, he further states, “by 2020, we will empower every L’Oréal consumer to make sustainable consumption choices while enhancing the beauty of the planet.”

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Neeta Nair

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