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    L’Oréal Reveals its sustainability Initiative in India

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    L’Oréal India,today revealed its local sustainability initiatives of ‘Sharing Beauty With All’ (SBWA) for India, as a part of its long standing commitment to sustainable development and commitment to social progress. SBWA is an ambitious universal project in which L’Oréal will take up a new stance in relation to its consumers, suppliers and communities. The…

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    From BRICS to business trends, Sir Martin Sorrell decodes all at e4m Conclave 2015

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    Sir Martin Sorrell, CEO of WPP, was the keynote speaker at the 15th exchange4media Conclave held in Mumbai yesterday. One of the best known names in the media and advertising industry, he gave his thoughts on a variety of topics; from the need for transparency, to why he is so optimistic about India’s economic future….

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    Adding Purpose to Promise

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    The adage a ‘brand is a promise’ has been repeated ad nauseum over the years. It’s been used as a statement, as a reminder, as a warning. It’s been said with raised eyebrows, with gravitas, even in beseeching tones. All this has not made it any less true, obvious or boring. But there’s always a…

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    OLX launches its first ever campaign for buyers

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    The reasons to buy used goods are innumerable. But what prompts a buyer to stop pondering, and actually click the buy button? OLX’s first-ever buyer-focused campaign depicts OLX-ers buying all kinds of used products at affordable prices, enabling them to fulfill their most cherished dreams. OLX, the marketplace for used goods, has released two television…