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Yes Bank creates buzz with social media campaign, amplifies it across touch points

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It started with a Twitter campaign on the occasion of India’s 69th Independence Day and the campaign is now followed by the ‘India Bole Yes’ campaign by India’s fifth largest private sector Bank, Yes Bank. Yes Bank invited all Indians to raise the Indian Tricolour on Twitter. ‘Raise The Tri-Colour’ brought Indians across the world together for Independence Day celebrations.

#RaisetheFlag was a smart innovation that connected people across the globe. On retweeting each user got a personalised reply that took them to a virtual Indian flag which they helped ‘raise’. In addition to this, Twitter users can share their opinion on what they think India should say Yes to in 2015 by tagging Yes Bank’s Twitter account and using the hashtag #IndiaboleYes.

Speaking about the partnership, Rajat Mehta, President and Head of Brand, Digital and Retail Marketing, YES BANK added, “The word ‘YES’ encapsulates a spirit of positivity and dynamism that is driving the new India. YES BANK is here for this new India with products and services that help customers do more of every aspect of banking. The campaign ‘Raise The Tricolour’ and the philosophy of #INDIAboleYES are a tribute to this spirit of new India.”

With over 5.2 lakh followers on Twitter, Yes Bank is the most followed Bank on Twitter. It also has more than2.2 million fans on Facebook. But its not just social media that Yes Bank is targeting. The IndiaBoleYes campaign is the Bank’s latest integrated marketing campaign. The campaign is doing its rounds in print and outdoor, followed by television commercials and on ground activities to amplify the message.

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