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    ITC, Amul, AAP, Hotstar, Mahindra & Mahindra amongst winners at Pitch Top 50 Brands

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    With the industry’s who’s who under one roof, exchange4media hosted the fifth edition of Pitch Top 50 Brands today in Gurgaon. In the presence of Minister of Railways, Suresh Prabhu, a list of the nation’s best brands was unveiled. Cipla, ITC, Tata Steel, Hotstar, Uber, Xiaomi, Amul, HCL, Aam Aadmi Party, Arnab Goswami, Flipkart, Rolex…

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    Arnab Goswami on winning Master Connector Award at Pitch Top 50 Brands

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    In a race of brands, Arnab Goswami, President-News and Editor in Chief, TIMES NOW and ET NOW, was the only individual to have won the coveted award at Pitch Top 50 Brands. On winning the accolade, Goswami said: “I frankly don’t think of myself as a brand, as a person I don’t think I am…

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    Technology users are using their mobile phones to look up PCs: Ritu Gupta, Director, Marketing, Consumer & Small Business, Dell India

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    Dell’s latest research on PC user trends of emerging India in partnership with Greyhound Research has revealed useful insights about the preferences of youth. Youth from tier 2 and 3 cities are heavily focused on creating content on PCs. PCs are a clear priority for them.The youth is still turning to laptops as their go-to…

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    Tyroo introduces Product Listing Ads to improve user experience

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    Tyroo Technologies recently introduced its Product Listing ads (PLA) which is the world’s first native ad platform, by an independent ad network. It is open to all app publishers and competes directly with Google and Facebook’s PLA. The PLA platform allows app publishers to deliver ads without compromising on a user’s app experience, by embedding…

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    Outdoor Marketing in the Digital Age

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    Last decade has brought about a huge change in the way consumers look at brands and products. Today, technology underpins the changing consumption patterns. If we were to really look for the consumers, they are always on the move. People are spending more and more time out of their homes while they are working, shopping…