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Dish TV gives a boost to home movie viewing experience, launches DishFlix

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The pioneer of Indian DTH industry, DishTV, launched ‘DishFlix’ a push VOD service that will redefine the home movie viewing experience. With the introduction of one of its kind and innovative Push VOD service,“DishFlix,”DishTV aims to empower consumers to enjoy uninterrupted Ad-Free entertainment.

Viewers will be able to pause, play, fast forward and rewind movies or TV shows at their own convenience. Another unique feature is that this service will not require any internet connection as the content will be pushed to the customer’s STB through satellite. Customers need to buy a DishFlix Box that comes preloaded with 50 movies. Out of these, 15 movies will be refreshed every month on FIFO (First in First Out) basis (one new movie every two days) so that the viewable movie library is always updated. As stated above this little wonder works without internet, using advanced satellite technology.

Speaking on the occasion of the DishFlix launch, Mr. R.C Venkateish, Chief Executive Officer, DishTV India said, “As industry leaders and pioneers of the DTH sector, we continue to reinvent and redefine the market with thought leadership to be ahead of the pack. DishFlix is a highly differentiated and extremely consumer friendly move for all those movie buffs. This is a never before kind of unique offering for all those valued subscribers who will choose our services”.

“We are confident that DishFlix will set a higher benchmark in the entertainment industry by addressing the need of every member in the family by offering blockbuster movies from Bollywood and Hollywood across various genres. This will translate into a huge competitive advantage for DishTV as none of the other competitors both from cable as well as DTH offer this facility.” He further added.

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Neeta Nair

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