To honour outstanding brands, exchange4media is all set to unveil the nationâ€™s best brands in the fifth edition of Pitch Top 50 Brands today in Gurgaon. The theme of this yearâ€™s event will be â€œBranding a Purpose versus Purpose of Brandingâ€.
Minister of Railways, Suresh Prabhu, will be the Chief Guest at the gala. The event will begin with a special address by Amarjit Batra of OLX. exchange4media is also hosting a panel discussion around the theme of the event which will be moderated by Avik Chattopadhyay of Expereal. The panel will comprise of industry veterans like Gaurav Mehta of OLX, Apurva Chamaria of HCL Technologies, Sanjay Singal of Dabur, Kaacon Sethi of DB Corp and Vikas Varma of Music Fatafatti.
The evening will then move on to the unveiling of this yearâ€™s Pitch Top 50 Brands.
The nominated brands have been screened through a three-tier process which includes short-listing top 30 brands in each category in the first stage, and subsequently, top 10 brands in each category the next stage. In the last stage, the short listed entries have been presented to the jury that judged the shortlisted entries on various parameters like idea and innovation, consumer connect, communication impact, and execution and results.
In order to thoroughly evaluate deserving brands, exchange4media partnered with a research agency that pulled out key insights from customer surveys that spanned 25 cities in India with respondents across different SEC classifications.
To see Top 100 shortlisted brands, click http://brands50.pitchonnet.com/top-100/
The top brands have been adjudged by a jury headed by Sunil Alagh, Founder and Chairman, SKA Advisors. Jury members include industry veterans like Amitesh Rao, Director- Brand & Media, MTS India; Apurva Chamaria, Head â€“ Global Brand & Digital Marketing, HCL Technologies Ltd; Dr. Atish Chattopadhyay, Dean, MICA; Avik Chattopadhyay, Co Founder, Brand Strategy Firm Expereal; Jyotsna Makkar, CMO, Microsoft India; Lloyd Mathias, Marketing Head, Printing & Personal Systems, Hewlett-Packard India; Nandini Dias, CEO, Lodestar UM; Sharif Rangnekar, Director & CEO, Integral PR; Sunder Hemrajani, Chairman, Greenway Appliances Private Ltd. & Former Managing Director, Times Innovative Media Ltd; and Vikram Sakhuja, CEO, Madison Media Group.
Pitch, the Marketing magazine from the exchange4media group releases its own benchmark of excellence and honours the brands that make it to the top. Pitch Top 50 Brands aims to acknowledge the impactful, efficient and commendable marketing practices being upheld by the top five brands in the 10 listed categories.