Tyroo Technologies recently introduced its Product Listing ads (PLA) which is the worldâ€™s first native ad platform, by an independent ad network. It is open to all app publishers and competes directly with Google and Facebookâ€™s PLA.
The PLA platform allows app publishers to deliver ads without compromising on a userâ€™s app experience, by embedding these ads natively, similar to the Facebook and Google ads. The platform was first globally launched at Mobile World Congress, Barcelona in March this year, which is now being adopted by the ecosystem.
According to Siddharth Puri, CEO, Tyroo Technologies, â€œOur partnerships with leading Indian and global publishers are a clear endorsement of the tremendous value that Tyrooâ€™s Product Listing Ads holds for app publishers. Our research indicates that consumers look at native ads 52% more frequently than banner ads and with PLA app developers need not look any further for better returns. We are confident that PLA will help our clients drive sustained revenue growth on one hand and user engagement on other, without compromising on the appâ€™s user experience in any manner.â€
Product Linked Ads by Tyroo Technologies marks a major innovation in global mobile ad tech industry. The ads have been developed keeping consumers at the epicenter of the mobile advertising ecosystem. While other e-commerce ads may overwhelm and confuse a consumer by showing different products to choose from, Product Linked Ads claim to show only relevant products as per consumer interest, reducing their efforts of buying products online.
The PLA integration enables these apps to engage with their users with more relevant e-commerce product ads, which are consistent and superior in user experience. Users today are subjected to number of app downloads and other irrelevant ads but e-commerce ads driven by Tyrooâ€™s proprietary data engine will not only help in driving higher engagement but also recommend products to users as per their interest.
The native format of Product Linked Ads enables consumers to accept it as an integral part of the app experience and is the ideal solution for app developers and publishers who had to deal with problems of limited advertisements, less traffic, non-engaging content and worst of all, low fill-rates. To overcome these challenges, PLA is enriched with features and benefits like curated product feeds, programmatic solution, strategic placements of ads, 100 percent fill rate, upto 25 percent increase in user engagement and 2X lift in eCPM (Effective Cost per Million Impressions).
Through this technology product ads will appear natively in an application with product recommendations powered by Tyroo Technologiesâ€™ proprietary Big Data recommendation engine. The engine generates Recommended Ads based on competition between display ads, product ads, app install ads and video ads. The ads enriched with native design will enable the consumer to experience shopping within their favorite applications; leading to high yield and increase in time spent for app developers.
PLA technology allows different formats for app developers based on their mobile app design, font and layout and drive purchase via Product Discovery. It also enables advertisers to monitor native product ad performance through an in-built dashboard and accordingly use product analytics to create more engaging content for the audiences.
Tyroo Technologies is a part of SVG Media Group that was established in 2006. A front-runner in technology and innovation in the digital performance advertising space and headquartered in New Delhi, the company is a leading Global Mobile Ad Tech Platform.