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    Urban Ladder showcases ‘Creature Comforts’ through digital ad campaign

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    Urbane, suave and sophisticated are adjectives that best describe the new furniture portals like Urban Ladder. Bangalore based Urban Ladder, that launched operations in 2012 in India, has made its communication vibrant, classy and innovative, catching the consumer unaware. Through its mailers that pop up in your face with subject lines as diverse as ‘OMG…

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    Email Marketing gets a boost in India with Video embedded solution

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    Lucini&Lucini Communications Group for email marketing and lead generation, has announced the launch of Video ADSender, the first-of-its products in the sphere of email marketing, for its India client base. Video ADSender, built on cloud-based email acquisition and delivery architecture, is a sophisticated web-based platform that allows marketers to fully optimize the impact of their…

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    ShopClues uses Application Intelligence platform to enhance customer experience

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    In a bid to proactively identify any application performance issues in critical business areas, ShopClues has chosen to use AppDynamics as its Application Intelligence Platform. The platform will provide a unified end-to-end visibility into the performance of its applications and infrastructure to trace and resolve technical glitches and provide better user experience for customers of…

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    The Changing Face Of The Rural Consumer

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    Rural consumers in emerging markets of developing countries like India are among the largest and fastest growing segments of the world’s population. The rural consumers in India account for approximately 73% of the India population at present. Consumption patterns for rural India are beginning to catch up with those of their urban counterparts. A significant…

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    70 per cent of marketers find it difficult to integrate data, says study

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    Businesses have never had so much data at their disposal but new research from TNS reveals that many are failing to use the information to help them make informed decisions. According to the TNS Marketing Monitor, a survey of over 2,700 marketing professionals across Asia Pacific, the volume and variety of data is obscuring valuable…

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    Truecaller Launches its First-Ever Brand Campaign in India

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    Truecaller has launched its first-major brand campaign – “Take the right call” – marking the company’s foray into the world of advertising and marketing. Truecaller’s “Take the right call” campaign has been designed in line with the company’s efforts of providing users their right to know who is calling them. It also allows them to…

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    ShopClues announces top talent acquisition for its categories division

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    ShopClues, the managed marketplace has announced the appointment of Raunak Raheja and Nitin Sharma as the directors of Category Management. Both are highly experienced professionals in the realm of e-commerce and categories. While Raunak’s focus at ShopClues will be on scaling up the Wholesale marketplace initiative, Nitin will be helming the Electronics category. Speaking on…

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    Dish TV gives a boost to home movie viewing experience, launches DishFlix

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    The pioneer of Indian DTH industry, DishTV, launched ‘DishFlix’ a push VOD service that will redefine the home movie viewing experience. With the introduction of one of its kind and innovative Push VOD service,“DishFlix,”DishTV aims to empower consumers to enjoy uninterrupted Ad-Free entertainment. Viewers will be able to pause, play, fast forward and rewind movies…

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    Any Brand we build in the country will be subordinate to Brand India: Suresh Prabhu

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    As Railway Minister Suresh Prabhu addressed an audience of marketers at exchange4media’s ‘ Pitch Top 50 Brands’ event in the capital with his lessons on brand building, his own obsession with brand building of the railways was more than evident. As a man with a vision for Indian Railways, his speech was peppered with examples…

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    Associating with a cause has to link back to your core philosophy: Amarjit Batra

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    ‘Branding a purpose versus Purpose of Branding’ was the theme of the 5th edition of Pitch Top 50 Brands Awards from the exchange4media group, that are held each year to honour the chosen fifty. In keeping with the theme this year, Amarjit Batra, CEO, OLX India, chose to speak about the use of a higher…