• emailmarketing
    FAMILY, FEATURED, latest-stories

    Email Marketing gets a boost in India with Video embedded solution

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    Lucini&Lucini Communications Group for email marketing and lead generation, has announced the launch of Video ADSender, the first-of-its products in the sphere of email marketing, for its India client base. Video ADSender, built on cloud-based email acquisition and delivery architecture, is a sophisticated web-based platform that allows marketers to fully optimize the impact of their…

  • shopclues
    FEATURED, latest-stories

    ShopClues uses Application Intelligence platform to enhance customer experience

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    In a bid to proactively identify any application performance issues in critical business areas, ShopClues has chosen to use AppDynamics as its Application Intelligence Platform. The platform will provide a unified end-to-end visibility into the performance of its applications and infrastructure to trace and resolve technical glitches and provide better user experience for customers of…

  • Joginder
    COLUMNS, GUEST COLUMNS, latest-stories

    The Changing Face Of The Rural Consumer

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    Rural consumers in emerging markets of developing countries like India are among the largest and fastest growing segments of the world’s population. The rural consumers in India account for approximately 73% of the India population at present. Consumption patterns for rural India are beginning to catch up with those of their urban counterparts. A significant…

  • true
    FAMILY, FEATURED, latest-stories

    Truecaller Launches its First-Ever Brand Campaign in India

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    Truecaller has launched its first-major brand campaign – “Take the right call” – marking the company’s foray into the world of advertising and marketing. Truecaller’s “Take the right call” campaign has been designed in line with the company’s efforts of providing users their right to know who is calling them. It also allows them to…

  • shopclues
    FAMILY, FEATURED, latest-stories

    ShopClues announces top talent acquisition for its categories division

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    ShopClues, the managed marketplace has announced the appointment of Raunak Raheja and Nitin Sharma as the directors of Category Management. Both are highly experienced professionals in the realm of e-commerce and categories. While Raunak’s focus at ShopClues will be on scaling up the Wholesale marketplace initiative, Nitin will be helming the Electronics category. Speaking on…

  • Dish-TV
    FEATURED, latest-stories

    Dish TV gives a boost to home movie viewing experience, launches DishFlix

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    The pioneer of Indian DTH industry, DishTV, launched ‘DishFlix’ a push VOD service that will redefine the home movie viewing experience. With the introduction of one of its kind and innovative Push VOD service,“DishFlix,”DishTV aims to empower consumers to enjoy uninterrupted Ad-Free entertainment. Viewers will be able to pause, play, fast forward and rewind movies…

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