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    56 per cent of male shoppers surveyed don’t endorse the APP ONLY move by e-retailers

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    CashKaro, India’s Cashback and Coupons site has shed light on shopping behavior among men and women. It has produced surprising revelations through a comparative study on online shopping trends .Some of these are: • APPs Only or Websites?  Women don’t care while men still prefer it old school Seeing the boost in the number of…

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    The Maggi Controversy as Political Theatre: What it Means for Companies and Brands

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    The recent ban on Maggi Noodles and the subsequent actions of the Regulator on the one hand and Nestle on the other can be understood via s anaemio-narrativelysis in order to identify the implications for companies – in managing media led controversies in the public domain. Let us start by examining the key actors in…

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    How ecommerce is nudging out physical retail

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    The ecommerce revolution has changed the way India is buying, and mobility has added an edge to it, driving new trends. E-commerce as a retail channel has seen phenomenal growth over the last couple of years. How are Indian shoppers reacting to this change and how are marketers using it to their advantage. This became…

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    Shoppers Stop gives fresh boost to omni-channel strategy, ties up with SAP hybris

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    Shoppers Stop, one of India’s leading fashion retailers, has announced its tie-up with hybris software, an SAP company and the world’s fastest growing commerce platform provider. This liaison will enable Shoppers Stop to provide a seamless and unified shopping experience to customers across its multiple channels like. Physical stores, Web, Social, TV and Marketplaces. Shoppers…

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    M-commerce to drive 30% of our business in 5 years: Nitish Kapoor

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    The 11th edition of the Businessworld Marketing Whitebook was unveiled last night in Gurgaon. A spirited keynote session “Gearing up for the consumer-first world” between Annurag Batra, Chairman and Editor-in-Chief, Businessworld, and Nitish Kapoor, Regional Director, Reckitt Benckiser South Asia, covered a wide range of topics—from consumer outlook in India to its effects on businesses….

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    IndiaMART strengthens leadership team with appointment of veteran Mudit Khosla

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    IndiaMART, India’s online marketplace connecting buyers and suppliers has announced the appointment of Mudit Khosla as Senior Vice President, Brand Solutions Group. As an integral part of the company’s leadership team, Mudit will be a visionary for devising innovative strategies and managing effective implementation of the same for smooth functioning of the Big Brands associated…

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    Nike urges runners to get faster through new campaign

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    As anyone who runs regularly knows, getting faster doesn’t come easy. Nike’s “Find Your Fast” campaign brings together some of the planet’s beacons of speed to inspire athletes to run or train for their fastest time this summer. Whether preparing for a first mile or looking to shave seconds or minutes off a personal record,…