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Pantaloons Inks Partnership with Flipkart

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Pantaloons’ strong national presence of 104 exclusive stores, across 49 cities is further augmented with the latest tie-up with Flipkart, India’s largest e-commerce marketplace. Pantaloons Exclusive Brands for both men and women will be retailed through this channel.

Shital Mehta, CEO-Pantaloons, says, “Pantaloons is rapidly expanding its footprint in both metros and mini metros. We strive to increase the accessibility of our products and develop new channels for reaching out to new consumers. We are happy to be associated with Flipkart to create a unique shopping experience for online customers. Pantaloons Exclusive Brands provide amazing fashion at affordable prices and have struck a chord with customers.”

Commenting on the tie-up, Ankit Nagori, Chief Business Officer-Flipkart said, “We are truly delighted to partner with Pantaloons. Furthering our commitment to provide quick and easy access to latest fashion trends in the country, customers now will be able to access a host of smart, chic and fashionable products from Pantaloons on our platform.”

Ankit further added, “With fashion and lifestyle as our fastest growing categories, we are confident that this new partnership will strengthen our foothold in this segment.”

Pantaloons Exclusive Brands contribute more than 60% of the overall business. The new tie up with Flipkart will further increase the excitement.

The partnership would combine the strengths of the two companies and boost sales by further leveraging the enormous potential of online retail. Pantaloons leadership strength in the offline fashion retail space and its vast portfolio of well established Exclusive Brands would complement Flipkart’s enormous reach to millions of consumers in the online space.

This association will be very promising because of the very DNA of both the partners – Pantaloons with the biggest play in women’s apparel; and Flipkart with its leadership in the online space, that will together create new synergies for both players. With this association, Flipkart would now be home to India’s most loved brands -Akkriti, Rangmanch, Trishaa, Annabelle, Honey, Ajile, and Candies – New York.

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