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‘Aasan hai badalna’ with Quikr

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Quikr, India’s cross category classifieds business,officially launched a new company logo along with a new slogan “Aasan hai badalna”. The new brand identity symbolizes the brand’s rise in the Indian classifieds industry. The evolution of the company’s brand is also in sync with the evolution of Quikr’s users who have increasingly started using Quikr across a variety of categories such as cars, real estate, goods, services and jobs to fulfill these aspirations.

Quikr’s new slogan “Aasan hai badalna” reflects the sentiment of today’s India and connects with young,Indians who seek to change their lives for the better. Quikr, with an easy to use platform, enables consumers to buy, sell and find things that they require. The company believes that change is essential and even the smallest of change has a multiplier effect that can bring big positive changes in one’s life.

Commenting on the rebranding initiative, Pranay Chulet, Founder and CEO of Quikr said, “At its very core, our purpose as a company is to help our users achieve their aspirations and hence enhance their lives. Our platform symbolizes the fact that good things in life are easy to get. Whether people come to us to buy something good or to sell something because they are buying something else, our users always experience positive change, when they come to us. Our new logo and brand identity represents this change and the world of new possibilities that comes with it.”

Since the company’s inception in 2008, Quikr has been a pioneer in the online classifieds industry and has launched several innovations in its capacity as a market leader. It was first company to introduce product innovations to buyers and sellers, such as the Missed Call service for new users, Maximum Selling Price (MSP) to help users get the best price range for their goods. Earlier this year, the company introduced QuikrNxt, a messaging based classifieds experience which became a resounding success due to the numerous consumer benefits it offered, including user privacy, multitasking and multimedia communication.

Commenting on the launch of the new logo, Alok Nanda, CEO of Alok Nanda & Company said, “We created the brand identity and architecture system after engaging in an in-depth, strategic brand repositioning exercise with Quikr. From a design perspective, the ‘Q’ in Quikr is a designer’s dream and has been fashioned to suggest positive change in its users’ lives. The logo retains the blue and green colours for which the company is recognised and the new font is contemporary, yet sleek with a sense of speed which is integral to the name Quikr.”

He added, “After working with brands in banking, real estate, education, FMCG and healthcare, it’s a pleasure to work with a billion dollar digital brand. The power of Quikr’s new identity will truly express itself in the online, digital and traditional media.”

Currently Quikr is used by over 30 million unique users a month. It is present in 1000 cities in India and operates in over 10 categories that include mobile phones, household goods, cars, real estate, jobs, services and education.

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