Shoppers Stop, one of Indiaâ€™s leading fashion retailers, has announced its tie-up with hybris software, an SAP company and the worldâ€™s fastest growing commerce platform provider. This liaison will enable Shoppers Stop to provide a seamless and unified shopping experience to customers across its multiple channels like. Physical stores, Web, Social, TV and Marketplaces. Shoppers Stop plans to invest Rs 60 crore over the next 3 years in its omni-channel technology, supply chain and talent to strengthen its omni-channel play. Over the next 3 years, it will extend its omni-channel strategy to its group companies HomeStop, Hypercity and Crossword. By 2020, the Company aims to achieve 15% revenue through digital-touch points.
Shoppers Stop will leverage the hybris commerce platform and its state-of-the-art data management technology which has a successful track-record in providing omni-channel solutions to the worldâ€™s leading retail organizations. BORN will be the system integration partner for the SAP hybris set up.
Hybris will enable Shoppers Stop to deliver a real-time, impactful, and relevant customer experience across every touch point, channel and device. In essence, hybris software will enable Shoppers Stop to have a single view of the customer by linking multiple identifiers (Mobile number, First Citizen number, Facebook, email, etc.) to one single identity. Conversely, hybris technology will allow shoppers to have one-view of the Shoppers Stop brand experience across multiple channels and devices.
Speaking on the occasion, Mr. Govind Shrikhande, Customer Care Associate and Managing Director, Shoppers Stop Ltd. said, â€œAmongst the top global retailers, 9 out of 10 are brick and mortar players who have evolved into omni-channel entities. In India, Shoppers Stop was one of the first department stores to launch a multi-channel play through our e-store www.shoppersstop.com. Now, we are embarking on our omni-channel journey by linking our multiple channels to give customers a unified brand experience. We are proud to partner with SAP in our omni-channel journey and look forward to their support in establishing ourselves as Indiaâ€™s leading omni-channel retailer. We plan to invest approximately 60 crores in our omni-channel efforts.â€
He further added, â€œThrough the hybris technology, Shoppers Stop will have a single view of the customer, one-view of order and one-view of inventory. This will allow us to provide our customers with a contextual, targeted, personalized and integrated shopping experience. As part of the roadmap ahead, we will introduce new features such as â€˜Click & Collectâ€™, â€˜Ship from Storeâ€™, â€˜Endless Aisles, and much more.â€
â€œTodayâ€™s customers are digitally empowered and in control. Shoppers Stop has built its reputation on the quality of its service and understands the value its customers place on exceptional experiences,â€ said Deb Deep Sengupta, Managing Director, SAP Indian Subcontinent. â€œhybrisâ€™ ability to equip major brands with robust and flexible commerce technology positions us as one of the worldâ€™s leading e-commerce technology providers. We are thrilled to partner with one of the most reputable retail brands in India to help them meet customersâ€™ expectations, deliver the best customer experience, support their business strategy and be part of their business transformation.â€ he added.
Vinay Bhatia, Customer Care Associate and Executive Vice-President, Marketing, Loyalty & Analytics, Shoppers Stop Ltd. said, â€œWe have a hugely successful First Citizen loyalty programme of more than 3.7 million customers. We also have one of the largest Facebook fan bases among retailers in India. We have a huge repository of data which we will leverage to personalize our customersâ€™ shopping journey across channels.â€
Shoppers Stop aims to redefine its signature shopping experience by introducing features such as Access Anywhere, Buy Anytime, Pay Anyhow, Deliver Everywhere and Return At Your Convenience.