56 per cent of male shoppers surveyed don’t endorse the APP ONLY move by e-retailers

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CashKaro, India’s Cashback and Coupons site has shed light on shopping behavior among men and women. It has produced surprising revelations through a comparative study on online shopping trends .Some of these are:

• APPs Only or Websites?  Women don’t care while men still prefer it old school
Seeing the boost in the number of smartphone users, most e-commerce players want to upgrade to an APP ONLY platform. However, findings reveal that women like to treat themselves to retail therapies of any form. Our survey indicated that 51% women don’t believe that this move affects their shopping habits. Men on the other hand seem to enjoy their shopping experience the old fashioned way with 56% disagreeing with the move.

• Women prefer ‘Cash on Delivery’, men are comfortable with plastic cash
Defining the age-old conventional wisdom that men want the most comfortable and quickest shopping experience possible, survey results show that men prefer to make online transactions with 43 % preferring debit cards. For women, Cash on delivery is the most popular mode with 41%. Mobile Wallets like Paytm are also gaining popularity with close to 20% of users using it as the mode of online payment.

• Categories they are wary of shopping online
Ecommerce has made our lives much simpler by providing us smart solutions and convenient options for all our needs. But there are still some categories of products which consumers will not trust online portals with. Men are most skeptical of buying real estate online with 40% tipping it as their most wary category. While 60% women still don’t trust online portals for purchasing expensive jewelry. Other categories include Medicines and Automobiles.

• Women shop more, women shop big
It is definitely women that have the bigger pockets. The average ticket size for women is between Rs 5000/- & Rs 10,000/-, while the average ticket size for men stands between Rs. 2000/- & Rs 5000/- .Even though men make more online transactions than women, women have a higher average order value on online shopping.

• Shopping is therapeutic
Shopping is surely like a stress buster for women. The survey indicates that 45% women shop primarily for themselves while on the other hand, 42% men end up shopping for their beloved.

• Best time to shop
Survey shows 35% women do their online shopping during the afternoon time (12.00 – 5.00pm), while 38% men prefer the evening (Post 5.00pm)

• Top categories of purchase
Granting to survey results, it has been proved that both men and women today take pride in keeping themselves apprised about technology. 35% men and 34% women indulge in buying mobiles & other electronic gadgets online while fashion & lifestyle comes a close second for women and movie/travel tickets for men. Online recharge (Mobile or Bills) is popular with both the genders.


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