Nike urges runners to get faster through new campaign

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As anyone who runs regularly knows, getting faster doesn’t come easy. Nike’s

“Find Your Fast” campaign brings together some of the planet’s beacons of speed to inspire athletes to run or train for their fastest time this summer. Whether preparing for a first mile or looking to shave seconds or minutes off a personal record, all athletes can get faster.

Neal Brennan, co-creator of the Chappelle Show, collaborated with Nike on the direction of the campaign’s anthem piece, “Find Your Fast.” Quick highlights include a fast cameo from one of the world’s fastest men, Michael Johnson; the world’s fastest woman, Shelly-Ann Fraser-Pryce; the world’s fastest commercial starring Kobe Bryant and world famous magician David Blaine; the infamously fast Road Runner cartoon and a nod to one of Nike’s speediest running shoes, the Nike Air Zoom Elite 8.

“Fast can be about beating the defender to a spot, or not letting the offensive player get to his spot,” explains Kobe Bryant about the importance of fast on the basketball court.

Many of these athletes train or compete in shoes with Nike Zoom Air technology. The Nike Zoom Air Elite, a favorite amongst many top runners, plays a star role in the ad. Whether quickly moving from shot to shot during a fast paced tennis match, speedy lateral changes in a football game or quick bursts of speed on the basketball court, Zoom allows athletes of every caliber can optimize their quest for speed.

“Everything about my training is speed. Even if I’m running 300-meter repeats in training, or if I’m weightlifting, I’m thinking about speed. I try to do everything very fast because the quicker you can be in your training, the better it is for you as a runner,” says Shelly-Ann Fraser-Pryce.

The world may get a little faster when the spot launches July 2, and the Nike+ community focuses on a summer of speed.

“Nike has always been a brand in service of athletes. And while every athlete wants to get faster, not every athlete has the right tools to do so,” says Adam Roth, Nike VP, Global Running Brand Marketing, “Our Find Your Fast campaign provides all the inspiration, innovation and enablement athletes need to run, train and play faster across our physical products, digital apps and live experiences. It’s the entire Find Your Fast eco-system that’s game-changing, not just for us but for the athletes we serve.”

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