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    99acres.com’s new TVC targets young working professionals

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    Property portal 99acres.com, launched its new TV commercial highlighting rental options on the platform. Designed with the objective to establish the concept of searching rental properties hassle free using its mobile platform, the ad narrates that 99acres.com can provide best rental options in your town whenever required. Conceptualised by JWT, the story is about 2…

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    OLX grabs viewer attention with a slew of advertisements on TV

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    The marketplace for used goods OLX.in, has launched four advertisements in Hindi, Tamil, Telugu, and Kannada, each featuring a celebrity superstar. All TVCs revolve around a common theme– ‘Let the Old Make Way for the New’ or ‘Purana Jayega Toh Naya Ayega’. The ads that hit TV screens on May 30, 2015, comprise four different…

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    United Spirits Limited India appoints new Business Head for Luxury and Corporate Relations

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    United Spirits Limited (USL), one of the major spirits company in India, and a subsidiary of Diageo plc, appointed Abanti Sankaranarayanan who has been the Managing Director of Diageo India since July 2012, as Business Head for Luxury and Corporate Relations in India. With this move, Abanti joins the Executive Committee of USL. Reacting to…

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    Turbulence in Analytics

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    Analytics and Big Data are two words that have become very popular now. Black gold and Texas Tea being few of the words used to describe the riches that can be attained from data. In fact, data scientist has been quoted as one of the sexiest career titles of the 21st century. And yet it…

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    mCarbon launches interactive end of call notification for pre–paid users

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    mCarbon, a mobile technology solution innovator has announced the launch of Interactive End of Call Notification (iEOCN),an adaptive contextual marketing platform which will reach out to an estimated 200mn mobile subscribers per day, expected to propel significant growth in the ARPU of Telcos. iEOCN is the next step in the evolution of customer marketing for…