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    Amazon helps Indian businesses to export to global ecommerce markets

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    In line with its endeavor to transform the way India sells, Amazon has launched its Global Selling Program in India, opening doors for Indian businesses to export to ecommerce markets of the world. Amazon is extending two of its pioneering products – Selling on Amazon (SOA) and Fulfillment By Amazon (FBA) to businesses of all…

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    Videocon d2h opens up avenues for advertisers

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    Videocon d2h, India’s fast growing DTH service has opened up new avenues for advertisers. It is now offering advertising options available on its platform, both for niche and targeted advertising. Eminent brands like Volkswagen, Hero, Myntra, Honda, Asian Paints, Yep Me, SBI General, TATA AIG, Disney, Colors, Star Sports, Sony TV, Zee group have hopped…

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    ShopClues’ new TVC lures merchants to go national

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    ShopClues, the managed marketplace has unveiled its new TV ad campaign, targeted at merchants across the nation. Conceptualised and created by Enormous Brands, Mumbai, the TVC aptly highlights the benefits of selling on the platform with its high reach and immense popularity. It makes a robust call-to-action and encourages local merchants to become national-level sellers…

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    Children’s internet platform worldoo.com enters its second phase

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    Worldoo.com has emerged as a go-to internet platform for children, having evolved with feedback from parents and educators around the country. Worldoo.com 2.0 has just launched a host of interactive features for kids on the internet. Encapsulating the topics that children, parents and teachers wanted to see as part of the platform which included value…

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    ‘Breakfast has become a sweet spot for the QSR segment’ : Ranjit Paliath, VP, Business Operations, McDonald’s India

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    As consumers the world over become more health conscious, fast food restaurants are trying to integrate healthy food options in their menu. McDonald’s has also been trying to woo customers with healthy food, the latest being ‘Build your burger’ which offers a choice of buns. The restaurant chain has also been focusing on its breakfast…

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    New Market Research tool to help marketers make faster and better decisions

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    Data analytics firm Absolutdata, has released NAVIK Concept Test, a tool that lets brand managers, product managers and market researchers successfully go to market with new ideas faster — and with more confidence — than ever before. A cloud-based, automated decision support tool, NAVIK Concept Test uses advanced analytics and comprehensive customizable option selection to…

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    Cadbury Oreo uses Graffiti wall art for the “Play with OREO’ campaign

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    Cadbury Oreo has launched its “Play with OREO” campaign in India to inspire consumers to get playful and enjoy the small moments of life. The brand is on a mission to unleash imagination and playfulness, not only by the means of creative fun with the iconic Oreo cookie, but also in consumers’ everyday lives. Oreo…

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    CashKaro.com lures consumers through #CashKaroTaxBack campaign

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    The love for food and savings has governed Indian hearts through generations. However, things have taken a sour turn with the announcement of a hike in service tax. Dining and plenty of other things have become costlier from June 1 onwards with the increase in service tax from 12.36 % to 14 %. This hike…