LinkedIn, the worldâ€™s largest professional network, has revealed the most influential brands among its 364 million members worldwide, as well as the most influential among LinkedIn Indiaâ€™s 30+ million members.
The rankings are based on LinkedInâ€™s Content Marketing Score, which is calculated by measuring a brandâ€™s unique engagement and dividing it by a brandâ€™s audience. LinkedIn has used this data to identify the behaviors and activity that boost content engagement. The most effective brands use a mix of reach, frequency and engagement to boost engagement on LinkedIn.
Globally, technology companies emerged as winners this year with the number one slot going to Microsoft. Other technology companies included IBM, Hewlett-Packard, Google and Salesforce â€“ all brands which have adopted an always-on strategy that is rooted in the quality of content. This is true in India too. The rankings show that technology companies are succeeding at content marketing efforts on social media with TCS, Wipro and HCL leading the way.
The top ten most influential brands among LinkedIn members in India for 2015 are:
5. Tech Mahindra
7. ICICI Bank
8. Tata Communications
9. Axis Bank
Commenting on the rankings, Ashutosh Gupta, Director, Marketing Solutions, LinkedIn India said, â€œContent along with the right context is the essential way to engage, educate and inspire an evolved consumer base. With consumers becoming more discerning about the quality of content and lives getting busier, content must be educational, yet original. In India, technology brands seem to be getting this right by focussing on subjects that people are eager to hear about.â€