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Samsung reaches new milestone, becomes India’s biggest single brand retailer

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With the launch of its 2100th exclusive brand store, Samsung has become the biggest chain of single brand retail stores in the country. The brand is celebrating with a 9 day Blue fest, with some of the best offers for consumers. The festival that began on June 20 will continue till June 29.
One of the offers will provide free device care for one year on 7 Smartphone models, which will make owning a Samsung device a pleasurable and stress-free experience. The device care will cover protection from physical and fluid damage for a period of one year on select Samsung Smartphones purchased between 20th and 28th June.

In addition, Samsung is offering up to 15% off on over 100 models of consumer electronics products such as TVs, ACs, Refrigerators, Washing Machines and Microwave Ovens.

“Consumers tend to push their electronics purchase to the festival season. With the Blue Fest, their wait is over. Consumers will have the opportunity of owning their favourite Samsung device now,” said Ranjivjit Singh, Senior Vice President, Corporate Marketing, Samsung Electronics India.

Blue Fest also marks the company’s commitment to India for two decades.

“As we complete 20 years in India, Samsung Electronics has emerged as the most preferred brand for Indian consumers across product categories. Samsung Blue Fest will bring Indian consumers closer to purchasing their favourite Samsung product. With 2,100 exclusive stores in India, this is testament to our commitment to the market and our endeavour to provide the Indian consumer a better life,” said Mr. HC Hong, President & CEO of Samsung India Electronics.

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