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99acres.com’s new TVC targets young working professionals

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Property portal 99acres.com, launched its new TV commercial highlighting rental options on the platform. Designed with the objective to establish the concept of searching rental properties hassle free using its mobile platform, the ad narrates that 99acres.com can provide best rental options in your town whenever required.

Conceptualised by JWT, the story is about 2 friends living together in an apartment. While they are watching television in their living room, a girl walks in with her luggage. She greets both these guys and they reciprocate.

While this is happening, one of the guy turns towards his friend sitting beside him and he finds that he is not there. We realise that the guy is actually standing next to the girl. Both of them are a couple. This guy then says to his friend that both of them are moving together in their apartment. Knowing this the other guy is thrilled but realization sets in the very next moment. With a funny expression on his face, he realizes that he will have to move out and he has no choice. Cut to next scene, we see him sitting in the middle of a busy street with his luggage and searching for a rental property on 99acres.com mobile app. With 2 lakh+ rental properties on the site, you can virtually get a place on rent anytime is what the promise is from 99acres.com.

Commenting on the campaign, Ms Sumeet Singh, Senior Vice President- Marketing and Corporate Communications, Info Edge said, “The TVC has been executed in a manner that appeals to young working professionals. An entertaining plot has been used to subtly inform our users about 99acres.com being a one stop solution for all their property related needs. Using the mobile platform as the chosen medium, our TVC showcases that 99acres.com can help you find the best rental options in town anytime”.

Commenting on the campaign, Sundeep Sehgal, Associate Vice President, JWT Delhi said, “The film is a comical take on life’s unpredictable twists and turns. You never really know when the roof over your head might be wrested away. But if you have the 99acres.com mobile app, you needn’t worry because it gives you instant access to a plethora of properties.”

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