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    Building a patient first brand for India

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    It’s time. Time for technology to completely disrupt healthcare. For technology to simplify healthcare access and delivery. For the industry to pivot and center itself around the most important person in the ecosystem – the patient. Amazingly, despite all the technological advancements our age has seen, technology has really not done much to simplify the…

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    7 things around us just waiting to die!

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    “If death ever crosses my path, just in case…it shall stare me in the eye and say, you still have lives to cheer up, so stay!” – Antidoto The biggest fear for a human being is the realisation that one is living beyond ones purpose and relevance. And for a brand, the fear gets compounded…

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    Pepperfry’s Mobile App improves user engagement through Augmented Reality

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    Pepperfry.com, the online Furniture and Home marketplace unveiled its mobile app today. The high definition imagery, simplistic and clutter-free layout of the app will make browsing convenient for shoppers on the move. They can manoeuvre through more than 80,000 Pepperfry products with ease. Pepperfry’s app has been designed to assist millions of Android and iOS…

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    TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn

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    LinkedIn, the world’s largest professional network, has revealed the most influential brands among its 364 million members worldwide, as well as the most influential among LinkedIn India’s 30+ million members. The rankings are based on LinkedIn’s Content Marketing Score, which is calculated by measuring a brand’s unique engagement and dividing it by a brand’s audience….

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    IndiaMART’s new campaign focuses on the success of its mobile platform

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    With IndiaMART mobile app crossing 2 million downloads, IndiaMART is looking to fulfil requirements of buyers through its mobile platform. It has announced the next phase of its brand campaign on an integrated platform including TV, online display and social media. Once again, the core motto of the brand ‘kaam yahin banta hai’ highlights how…

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    Male grooming products come of age as the market explodes in India

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    Till just a few years ago, the beauty and personal care industry was dominated by products meant only for women. The industry catered to the needs and vanity of the fairer sex. Brand wars were rife in this segment as new products were launched and new players joined the game. Today, it’s time for the…

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    ShopClues acquires key talent from Flipkart and Fashionara

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    ShopClues, India’s first managed marketplace announced hiring of top talent in leadership ranks of its Category division. It has appointed Nitin Kochhar, as AVP – Categories. Nitin will be maintaining and building the strong foothold of various categories on the website including Home and Kitchen, Electronics, Tech Products etc. Nitin Kochhar, former Senior Director of…

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    Samsung reaches new milestone, becomes India’s biggest single brand retailer

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    With the launch of its 2100th exclusive brand store, Samsung has become the biggest chain of single brand retail stores in the country. The brand is celebrating with a 9 day Blue fest, with some of the best offers for consumers. The festival that began on June 20 will continue till June 29. One of…

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    How sophisticated predictive technology meets demands of advertisers

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    Browsing an ecommerce site has become a national pastime but 98 per cent of the visitors in India leave the site without making a transaction. This phenomenon has led to the rise of concepts such as Retargeting or Performance Display which are catching on fast, proving to be effective in bringing customers back. Criteo, the…

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    Axis Bank launches campaign for Ping Pay, the multi-social payment app

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    Axis Bank announced the launch of its new advertising campaign, around its recently introduced multi-social payment app, Ping Pay. The app allows users to transfer money and recharge mobile using social and messaging channels like Whatsapp, Facebook, Twitter, email and SMS without even knowing the bank account details of the beneficiary. Ping Pay has been…