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    Gap gets casual American style to consumers in India

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    Arvind Lifestyle Brands has partnered with the iconic international brand Gap, to launch Gap stores in India. The first Gap store is to open in New Delhi offering a wide range of clothing and accessories from Gap, GapKids and babyGap Summer 2015 collections. This will be the first of several stores to open within the…

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    The importance of amplification in content marketing

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    With so much content out there these days, creating great content is really only half the battle. Getting your content read and discovered by the right people at the right time is becoming just as, if not more important. There are so many channels out there that it’s important to understand what works and resonates…

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    Heineken chooses augmented reality to interact with customers

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    As a part of its UEFA Champions League Campaign 2015, Heineken, the iconic premium lager beer brand announced its association with the Image recognition and augmented reality platform app, Blippar for bringing alive the limited edition UEFA Champions League Trophy bottles and cans. Heineken’s emphasis on its credo ‘open your world’ using Blippar’s innovative technology,…

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    ShopClues.com enters into a tie-up with Mobiliti World

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    ShopClues.com based on the managed marketplace model has given its patrons another reason to rejoice! They can now shop for the best range of mobile handsets, smartphones and tablets on its platform through an exclusive tie-up with Mobiliti World. This is the first time Mobiliti World has entered into a partnership such as this with…

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    Numero Uno’s new campaign celebrates ‘numero uno’ qualities

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    Jeanswear brand Numero Uno has launched a brand new campaign “What are you Numero Uno at?” The new campaign is part of its repositioning strategy to reach out to today’s fun, intelligent and fashionable youth. The last campaign by the brand in 2012 asked the youth to ‘ Try something Nu’ urging them to constantly…

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    Cadbury Dairy Milk depicts humour and love at the dinner table through new TVC

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    No meal is truly complete without a dessert. Mondelez captures this sentiment in its new TVC for Cadbury Dairy Milk, featuring veteran Bollywood actress Waheeda Rehman. The TVC explores the tight family bond and the unabashed desire for #TheLastPiece of chocolate that everyone craves for. While everyone cites a reason to deserve this last piece,…

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    Sunil D’Souza appointed Managing Director of Whirlpool of India Limited

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    Arvind Uppal, President Asia Pacific, Whirlpool Corporation and CMD Whirlpool of India Limited announced that Mr. Sunil D’Souza will be joining as Managing Director, Whirlpool of India Limited effective June 22, 2015. Mr. D’Souza joins Whirlpool from PepsiCo where he was the Head of PepsiCo’s VIMAPS Business Unit based out of Malaysia. In his 15…

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    Augmented reality today – Powerful tool or misconception

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    Quite possibly one of the most exciting aspects of 2015 is that it’s Back to the Future Part II year. What seemed so far-fetched 30 years ago is . . . well, still mostly far-fetched, although we do have i-Pads, wearable technology, remote-controlled drones, and ’80s puffy vests that have come back in style. But…

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    Starbucks introduces ‘Funventures’ in stores to lure customers

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    Starbucks recently introduced its range of ‘funventures’ which include three new Frappuccino flavors – Alphonso Mango, Dark Mocha & Mocha Caramel Crunch. But the flavours have not been launched in isolation. They come along with a long list of activities for the customers available in the Starbucks stores. Along with the new range of flavors…

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