Innercover.com, a one-stop innerwear shopping destination launches in India

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Blessai Retail Pvt. Ltd, a Gurgaon based start-up, has launched Innercover.com, with the tagline Innerwear is our speciality, an e-commerce venture focused on catering to the inner wear needs of men, women and children. The site offers innerwear products from various top Indian and international brands in a range of prices.

Ajay Malhotra, co-founder, Innercover.com “The vision behind Innercover is to provide a private, one stop innerwear shopping destination for everyone to buy original and hygienic products of trusted brands in all price ranges.”

The company is founded by Ajay Malhotra and Kavita Gupta Malhotra. Before setting off on an entrepreneurial journey, Ajay held various leadership positions in the internet and telecom sectors in companies like Google, Nokia, Yahoo!, Vodafone etc. Kavita on the other hand has held senior level positions in marketing, product and sales in the internet and telecom sectors in companies like InfoEdge (Naukri, Jeevansaathi etc), Cleartrip, HT Media, FCB Ulka etc

Innercover.com was conceptualised from a real time problem that the founders faced while shopping for innerwear for their family. Privacy, product originality and hygiene, choice and unavailability of one stop innerwear shop for the whole family were the many concerns that the founders faced. They felt a need for an exclusive online destination that offered innerwear for men, women and children. That’s how Innercover.com was born.

As of now, the company is providing services across India and even offers products on Cash on Delivery in 12 cities. This number is sure to go up in the near future. According to Ajay, the site has received good reviews since the launch earlier this month. The site has been designed keeping in mind the ease of usability, enabling easy navigation and purchase. Special sections like Expert Advice have been created to help the customer find the right style and fit for his/her body type. A special Problem & Solutions section is also part of the site which gives answers to various problems which a customer might be facing regarding his/her innerwear.

Innercover.com has partnered with only the leading and reputed national courier companies to ship the orders because delivering the products to the customers reliably, in time and in great condition is very important for the company. The company is bootstrapped as of now and wants to first build traction before looking for funding.

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