Gearing up for the Indian Premier League (IPL), DishTV India, Asiaâ€™s largest DTH Company, has extended its association with Kolkata Knight Riders as an official partner for the fourth time in the Indian Premier League. This yearâ€™s tournament is scheduled to begin on April 8, 2015. The logo of DishTV will be prominently featured on the Non Lead Arm of the jersey of KKR players.
Continuing its relationship with Shah Rukh Khan, DishTV expects its association with the KKR co-owner to bring good luck to the team and promises to keep the audience entertained throughout the season. Through this partnership, amongst other interesting activities, there will also be an engagement of player with consumers and trade partners. Furthermore, this season DishTV will be reaching out to the consumers through the digital space through interesting contests and engagement opportunities on KKRâ€™s Facebook and Twitter pages.
Mr. Salil Kapoor, COO, DishTV said, â€œ Cricket, as we all know is like a religion in India and the IPL has facilitated its reach to a larger audience because of its entertainment quotient. Through this association, we would like to pull entertainment a notch higher for all cricket fans. We look forward to the tournament and hope that Kolkata Knight Riders emerges as a champion in this season of IPL as well. DISHTV wishes the team all the very best.”
Mr Venky Mysore, CEO and MD of KKR said, “It’s great to partner with DISHTV again. With the fine performance of Team KKR over the last 4 years, which includes IPL championships in 2012 & 2014, we have been able to generate a lot of interesting content for our fans and supporters. This is where the partnership with DISHTV is a perfect fit. Integration of exclusive KKR content through the extensive reach of DISHTV will give people an inside peak into what makes Team KKR work! ”