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    Snapdeal appoints former Bharti Airtel executive Jayant Sood as Chief Customer Experience Officer

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    In a move to further strengthen its senior management team, the online marketplace brand Snapdeal today announced that it has appointed Jayant Sood as Chief Customer Experience Officer (CCO). In his new role, Jayant will be responsible for streamlining the company’s customer service operations to deliver world-class experience to customers. Jayant comes with 25 years…

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    Adobe and Microsoft Partner to ensure superior customer experience

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    At the Adobe Summit in London, Adobe’s annual European Digital Marketing conference, Adobe and Microsoft Corporation announced a strategic partnership that will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points. The partnership will include the integration of Adobe’s industry leading Marketing Cloud Solutions with Microsoft’s…

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    Innercover.com, a one-stop innerwear shopping destination launches in India

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    Blessai Retail Pvt. Ltd, a Gurgaon based start-up, has launched Innercover.com, with the tagline Innerwear is our speciality, an e-commerce venture focused on catering to the inner wear needs of men, women and children. The site offers innerwear products from various top Indian and international brands in a range of prices. Ajay Malhotra, co-founder, Innercover.com…

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    Quikr appoints new Head for its Services vertical

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    Quikr, India’s cross category classifieds business, announced the appointment of P.D. Sundar as head of the company’s soon to be launched Services vertical – QuikrServices. As the head of this business which has very strong consumer appeal in India, Sundar will be responsible for further extending Quikr’s leadership by verticalizing its product as well as…

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    Mobile broadband creates new behaviors amongst urban Indian smartphone users

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    Amount of mobile internet users growing substantially, with four times the amount of users over the age of 50, and three times the amount of middle aged users being added in the past two years Three in five smart phone users are using mobile broadband in urban India Growing appetite for e-commerce & mobile financial…

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    Can doing good to the world make you a better marketer?

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    Brands have been making efforts to ‘save the world’ in unique ways. While there is no doubt about the genuine feeling behind the initiatives, they have helped the brands get noticed. Racold Thermo, a leading manufacturer of water heaters in the country, has recently concluded the unique digital initiative, ‘Wake Up bucket Challenge’, successfully. A…

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    The evolving need and approach for advertising in a dynamic market scenario

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    Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ These were the words of a world renowned professor of Advertising and PR- Jef I Richards. Advertising has progressed rapidly as a business tool over the last decade with ‘Globalisation’ becoming a household phenomenon. This has also led to an unexpected increase in…

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    Enabling Brand Visibility Across India

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    Forever on the lookout for innovative ways to reach target audiences, advertisers have turned to technology led media platforms. SureWaves is one such platform that has changed the game in television advertising. It is helping brands reach out to vast and diverse audience in a cost efficient manner. With the use of its award winning,…

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    Parle Products takes its Litter Free campaign out-of-home

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    Parle Products, the manufacturer of biscuits and confectionary has extended its countrywide ‘Litter Free’ CSR project and launched an out-of-home campaign in Delhi-NCR on the back of its nationwide TV campaign rolled out earlier this January. The initiative, developed by Havas Media Group’s OOH and activation brand Havas Media Active, seeks to take forward Parle’s…

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    Will the year of mobile come?

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    Smart phones have materialized to be more than just devices. In 2014, mobile has really pushed its envelope when it comes to m-commerce, mobile advertising and mobile content management. Many big brands have been seen putting more effort in taking a mobile first approach since mobile has been giving them more return on investments. eMarketer…