• Jayant
    FEATURED, latest-stories

    Snapdeal appoints former Bharti Airtel executive Jayant Sood as Chief Customer Experience Officer

    Off 245

    In a move to further strengthen its senior management team, the online marketplace brand Snapdeal today announced that it has appointed Jayant Sood as Chief Customer Experience Officer (CCO). In his new role, Jayant will be responsible for streamlining the company’s customer service operations to deliver world-class experience to customers. Jayant comes with 25 years…

  • Microsoft
    FEATURED, latest-stories

    Adobe and Microsoft Partner to ensure superior customer experience

    Off 146

    At the Adobe Summit in London, Adobe’s annual European Digital Marketing conference, Adobe and Microsoft Corporation announced a strategic partnership that will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points. The partnership will include the integration of Adobe’s industry leading Marketing Cloud Solutions with Microsoft’s…

  • innercover
    FEATURED, latest-stories

    Innercover.com, a one-stop innerwear shopping destination launches in India

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    Blessai Retail Pvt. Ltd, a Gurgaon based start-up, has launched Innercover.com, with the tagline Innerwear is our speciality, an e-commerce venture focused on catering to the inner wear needs of men, women and children. The site offers innerwear products from various top Indian and international brands in a range of prices. Ajay Malhotra, co-founder, Innercover.com…

  • qukr-logo
    FEATURED, latest-stories

    Quikr appoints new Head for its Services vertical

    Off 71

    Quikr, India’s cross category classifieds business, announced the appointment of P.D. Sundar as head of the company’s soon to be launched Services vertical – QuikrServices. As the head of this business which has very strong consumer appeal in India, Sundar will be responsible for further extending Quikr’s leadership by verticalizing its product as well as…

  • Racold--1
    FEATURED, latest-stories

    Can doing good to the world make you a better marketer?

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    Brands have been making efforts to ‘save the world’ in unique ways. While there is no doubt about the genuine feeling behind the initiatives, they have helped the brands get noticed. Racold Thermo, a leading manufacturer of water heaters in the country, has recently concluded the unique digital initiative, ‘Wake Up bucket Challenge’, successfully. A…

  • Manmeet-Ahluwalia
    COLUMNS, GUEST COLUMNS, latest-stories

    The evolving need and approach for advertising in a dynamic market scenario

    Off 121

    Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ These were the words of a world renowned professor of Advertising and PR- Jef I Richards. Advertising has progressed rapidly as a business tool over the last decade with ‘Globalisation’ becoming a household phenomenon. This has also led to an unexpected increase in…

  • Rajendra-Kumar
    DIGITAL, INTERVIEWS, latest-stories

    Enabling Brand Visibility Across India

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    Forever on the lookout for innovative ways to reach target audiences, advertisers have turned to technology led media platforms. SureWaves is one such platform that has changed the game in television advertising. It is helping brands reach out to vast and diverse audience in a cost efficient manner. With the use of its award winning,…

  • Parle--1
    FEATURED, latest-stories

    Parle Products takes its Litter Free campaign out-of-home

    Off 226

    Parle Products, the manufacturer of biscuits and confectionary has extended its countrywide ‘Litter Free’ CSR project and launched an out-of-home campaign in Delhi-NCR on the back of its nationwide TV campaign rolled out earlier this January. The initiative, developed by Havas Media Group’s OOH and activation brand Havas Media Active, seeks to take forward Parle’s…

  • Hitesh-Chawla
    COLUMNS, GUEST COLUMNS, latest-stories

    Will the year of mobile come?

    Off 161

    Smart phones have materialized to be more than just devices. In 2014, mobile has really pushed its envelope when it comes to m-commerce, mobile advertising and mobile content management. Many big brands have been seen putting more effort in taking a mobile first approach since mobile has been giving them more return on investments. eMarketer…

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