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    ROI from digital in 2015

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    2014 was a year when we saw organizations across industry verticals ask the same question again & again – how would one allocate budgets across digital channels? What would be measurement criteria? How would one continually optimize performance of these channels from traffic and conversion perspective? Circa 2015, most of the questions remain the same…

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    Flipkart’s ‘Thank You’ crusade engages with consumers on social media

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    Flipkart’s latest social media campaign endeavors to connect with consumers beyond the products they buy and celebrate the experiences that have shaped their choices.#Flipkart ThanksYou pays tribute to the ‘flipkarts’ in your life before Flipkart – the mom who always made sure you had variety, the dad who taught us the value of money, the…

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    McDonald’s India Ranked the Best Company to Work for in Food Retail Category

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    Hardcastle Restaurants Private Limited (HRPL), a Master Franchisee for West & South India operations of McDonald’s® Restaurants and a subsidiary of the BSE listed Westlife Development Limited has been ranked at first place among food retailers in India, by the Great Place to Work® Institute. The coveted ranking is India’s largest annual study of workplace…

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    Parag Milk Foods shifts focus to health and nutrition to catch up with changing tastes

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    Parag Milk Foods is on an expansion drive in the country, steering the preferential shift from Buffalo to cow ghee, consolidating their presence across all major markets with a growing portfolio of brands. Rashi Bisaria spoke to Mahesh Israni, Chief Marketing Officer, Parag Milk Foods about the marketing and investment plans of the private dairy,…

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    Building a brand in the Multi-Screen Era

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    The evolution of the internet, the virality of social media, the changing (content) consumption habits of the millennial consumers and a plethora of digital channels has necessitated brands to use the digital route to effectively engage their consumers. Until recently, television, radio and print remained preferred, popular and convenient mediums of communication in order to…

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    Micromax enhances the selfie experience with the new Micromax Canvas Selfie

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    The Micromax Canvas Selfie with its in-built beauty tools, enables one to set the camera to smoothen the skin, slim the face, enhance the eyes and even apply make-up to look glamourous instantly and in every picture. Micromax along with Lowe Lintas have come up with a TVC which showcases how a girl can carry…

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    Ultra-luxury Italian fashion brand Stefano Ricci sets foot in India, launches flagship store

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    Stefano Ricci made his maiden visit to India to launch the flagship store of his exclusive Italian international ultra-luxury fashion and lifestyle brand STEFANO RICCI in upscale South Mumbai’s Taj Mahal Palace Hotel, along with Jackie Manglani, President, India operations and Filippo Ricci, Creative Director. Stefano Ricci invited the crème de la crème of Mumbai…