Transit media is one of the best forms of outdoor media for brands looking to reach a captive audience. PNB Housing Finance Limited (PNBHFL) joined hands with Delhi Metro Rail Corporation to kick-start its outdoor brand campaign that will amplify its reach with the target audience. 3 metros are wrapped in PNB Housing imagery on the trainâ€™s body for a period of 2 months covering Noida, Delhi and Gurgaon. With a ridership of around 10 lakh per day on the Noida – Dwarka route and 9 lakh per day on the Gurgaon route, the campaign is expected to give a huge thrust to PNB Housing brand.
Elaborating on the branding tie-up rationale, Mr Sanjaya Gupta â€“ Managing Director, PNB HFL, stated: â€œGiven the Metroâ€™s high ridership, its captive-audience quotient is unmatched in Delhi NCR. For the first time, therefore, in order to widen our reach and initiate a direct customer connect, PNB HFL has chosen this outdoor branding route via the Delhi Metro. We believe this strategy can have an irresistible allure for Metro travellers â€“ particularly the next generation that has yet to settle down and seeks the best home loan option to purchase their dream home. As PNB HFL strives to provide a comprehensive bouquet of home loan solutions to customers, the tie-up with Delhi Metro could facilitate this exciting journey of growth and expansion.â€
Commenting on the tie-up, Shaji Varghese (CMO & Business Head at PNBHFL), said: â€œIt is a strategic decision to choose DMRC for our outdoor branding campaign. DMRC is a high-impact medium that grabs commutersâ€™ eyeballs directly day after day at Metro stations. Even road travellers cannot miss the medium as the Metro passes through elevated corridors. We expect the metro brand campaign would create a high brand recall among the large pool of commuters and help them recognize â€˜PNB Housingâ€™ reinvented as a contemporary brand.
Across its entire network, Delhi Metro operates 6 lines, attracting a total ridership of approx 27 lakh per day.