Haier, one of the largest Home Appliances and Consumer Electronics brands, has been honored with ‘Product of the Year’ award for its revolutionary new Bottom Mounted Refrigerator, in India. The ‘Product of the Year’ is an international standard of consumer recognition and is the largest consumer voted award. It highlights unique innovations and rewards the best customer centric product innovations across categories.
Haier Bottom Mounted Refrigerator has won ‘Product of the Year’ award in the refrigerator category resulting through a multi-step process which initiated with a judging panel conducting extensive review tests of the product, which was followed by a door-to-door research facilitated by Nielsen, the world’s largest research company, with 18,000 consumers in over 24 markets in India. The survey was conducted keeping into consideration consumers’ understanding of the product and its appeal to the users.
Haier pioneered the concept of Bottom Mounted refrigeratorsin India, way back in 2006, when the company introduced the first range of BMRs with the less frequently used freezer at the bottom and more frequently used refrigerator section on the top. Since then the brand has constantly innovatedand improvised on the concept to bring in value for its much cherished customers. Haier launched its campaign “Jhukna Mat” to re-inforce their belief to eliminate the need to bend unnecessarily to access the more frequently used items in the refrigerator. The latest line-up of the new BMRs introduced last year with best in class features and stunning looks was yet another step towards Haier’s commitment to create solutions that suit the needs of modern Indian contemporary families.
Commenting on the achievement, Mr. Eric Braganza, President, Haier India said, “It is a moment of great pride for the brand to be recognized by the largest consumer-voted award – ‘Product of the Year’ for our range of BMRs as it reflects the trust our consumers have in this unique concept which comes as a solution to them. Over the years, Haier has continually invested to make design and technology enhancements in the Bottom Mounted Refrigerator keeping in mind the changing requirements of a modern homemaker.”
The new Haier Bottom Mounted refrigerator is a revolutionary product which caters to modern households, meticulously designed considering the Indian requirements and usage of the refrigerator and freezer compartments. The refrigerator line-up features1HIT (One Hour Icing Technology) which makes them one of the fastest cooling refrigerators in the industry. By virtue of its design, consumers can enjoy increased storage space for vegetables in the refrigerator and added features of1 Touch control LED display, inverter Compressor technology, foldable glass shelves, etc. that make the new Haier Bottom Mounted Refrigerators (BMR)a perfectnproduct tocater to all needs of the i-age Indians.