DBS Bank India, a part of Asiaâ€™s foremost financial services group, today launched â€˜Action against Cyber Theft – (ACT)â€™, a consumer led education initiative. With this series, the bank aims to promote steps that the consumer can take to avoid being a victim of cyber thefts and practice responsible banking.\
As a force for good, DBS Bank aims to positively impact communities in which they operate and play the role of a catalyst in solving Asiaâ€™s social challenges. In India, cyber thefts continue to remain a challenge for the consumers. Through this endeavor, the educative series will reach out to consumers at multiple touch points – television, print, radio, outdoor, theatres, on-ground activities and digital channels â€“ to inform about cyber thefts. This initiative aims to provide useful resources and information at one click www.dbs.com/act.
Speaking on the occasion of the launch, Ms.Sheran Mehra, Head â€“ Group Strategic Marketing & Communication, DBS Bank India said: â€œWith the growing internet penetration and associated technology, consumers are constantly under risk of the evolving nature of cyber crime; in this scenario it is imperative that the consumers are educated and aware. ACT will be a sustained, broad-based initiative to spread awareness among the consumers and help minimize the risk of cyber theft.â€
The bank has also been named â€œSafest Bank in Asiaâ€ by Global Finance for six consecutive years from 2009 to 2014.