DBS Bank teaches responsible banking

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DBS Bank India, a part of Asia’s foremost financial services group, today launched ‘Action against Cyber Theft – (ACT)’, a consumer led education initiative. With this series, the bank aims to promote steps that the consumer can take to avoid being a victim of cyber thefts and practice responsible banking.\

As a force for good, DBS Bank aims to positively impact communities in which they operate and play the role of a catalyst in solving Asia’s social challenges. In India, cyber thefts continue to remain a challenge for the consumers. Through this endeavor, the educative series will reach out to consumers at multiple touch points – television, print, radio, outdoor, theatres, on-ground activities and digital channels – to inform about cyber thefts. This initiative aims to provide useful resources and information at one click www.dbs.com/act.

Speaking on the occasion of the launch, Ms.Sheran Mehra, Head – Group Strategic Marketing & Communication, DBS Bank India said: “With the growing internet penetration and associated technology, consumers are constantly under risk of the evolving nature of cyber crime; in this scenario it is imperative that the consumers are educated and aware. ACT will be a sustained, broad-based initiative to spread awareness among the consumers and help minimize the risk of cyber theft.”

The bank has also been named “Safest Bank in Asia” by Global Finance for six consecutive years from 2009 to 2014.

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