From product launches to invigorating sessions and more than 4000 marketing, technology and media communication professionals, Ad:Tech Delhi stole the show on the first day. Held at the Leela Ambience Hotel in Gurgaon, the worldâ€™s largest Global Digital Marketing and Advertising Conference, which has 14 shows worldwide, got off to a resounding start on day one.
The two product launches that were the high points of the day were Xploree powered by KeyPoint Technologies and CAKE by Accelerize which will power Komli Mediaâ€™s solutions.
Speaking about the property, James Drake-Brockman, Head of EMEA & India, Digital Marketing, DMG Events, commented, â€œThe 5th edition of the ad:tech promises to be a testament to this ever expanding â€œdigitalâ€ market in India. We have witnessed overwhelming success since ad:techâ€™s inception and we are confident that this year, the legacy will be continued.
Yesterdayâ€™s keynote speakers included Mr. Rahul Welde, Vice President – Media, Unilever Asia, Africa, Middle East, Turkey and Russia, Unilever, Mr. Rob Norman, Chief Digital Officer, GroupM, Ms. Shalini Rao, Marketing Director, Taj Hotels Resorts and Palaces among others.
Among the big themes discussed on day one were the challenges of Big Data in digital marketing, Programmatic, the cross channel dilemma, rethinking of media measurement, marketing efficiency and effectiveness, native advertising and content marketing.
This year the most impressive aspect of the event is the attendee list which boasts of many of the biggest brands in India and the world including: Airtel, Oberoi Group, Axis Bank, Kotak Mahindra Bank, Thomas Cook, Yes Bank, Olx, HDFC Life, American Express, Indusind Bank, Max Life Insurance, Tata Capital, Tata AIG, Amazon, Johnson & Johnson, ITC, Star India Pvt Ltd, ITC, FlipKart, GSK, HDFC Life, Mahindra & Mahindra, Wipro, HCL, Madison Communication, GroupM, Lintas, Cheil worldwide etc.
The 14,000 Sq Feet exhibition floor has booths from major sponsors like Hotstar, Vizury, YeahMobi, Airloyal and other exhibitors like AOL Platforms, Lucini & Lucini, Cake and Skype to name a few. The Innovation Zone – A zone dedicated to start-ups and some of the newest suppliers of innovative products, services and solutions will host BidSopt, Scientia, Retail9, Inuxu Technologies, Plann To, HealnDeal, DotcomInfoways, Adcanopus Media, Luvia Global and Adcovenant. The think:tech sessions hosted leading companies such as IBM, Hot Star, Times Internet, Vizury, Tune and Criteo showcasing the latest trends, case studies and solutions.
For more on the show and to register log on to http://india.ad-tech.com