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    GSK Marketing Director Prashant Pandey on his journey with brand Horlicks

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    December 2014 saw a reshuffle of top leadership positions at Glaxo Smithkline Consumer Healthcare leading to company veteran Prashant Pandey taking over as Marketing Director in India. Having been with the brand since 2008, Pandey has led the marketing for Horlicks including its new variants. In conversation with Rashi Bisaria, Pandey discusses Horlick’s latest campaign…

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    Brand Engagement Solution inPici uses artificial intelligence to strengthen brands

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    With an eye-catching name like Ice Cream Labs and innovative solutions, the online advertising company caught the attention of brands and agencies at the recently concluded Ad Tech Delhi. It was one of the first innovators in the world to use artificial intelligence in online advertising as it introduced its flagship product inPici. The product…

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    PNB Housing Finance boards the Metro to amplify reach

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    Transit media is one of the best forms of outdoor media for brands looking to reach a captive audience. PNB Housing Finance Limited (PNBHFL) joined hands with Delhi Metro Rail Corporation to kick-start its outdoor brand campaign that will amplify its reach with the target audience. 3 metros are wrapped in PNB Housing imagery on…

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    Haier’s Bottom Mounted Refrigerator voted ‘Product of The Year’ 2015

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    Haier, one of the largest Home Appliances and Consumer Electronics brands, has been honored with ‘Product of the Year’ award for its revolutionary new Bottom Mounted Refrigerator, in India. The ‘Product of the Year’ is an international standard of consumer recognition and is the largest consumer voted award. It highlights unique innovations and rewards the…

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    5TH edition of Ad:Tech busier than last year

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    From product launches to invigorating sessions and more than 4000 marketing, technology and media communication professionals, Ad:Tech Delhi stole the show on the first day. Held at the Leela Ambience Hotel in Gurgaon, the world’s largest Global Digital Marketing and Advertising Conference, which has 14 shows worldwide, got off to a resounding start on day…

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    LuxHub announces Global Trends in Luxury Retail

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    Havas Media Group’s LuxHub global observatory on Research & Insights released its first report on global retail trends in luxury. Over the next three-five years, the luxury retail scene will be driven by a number of key trends aimed at satisfying consumer needs, fuelling spending and luring new clients. Staying ahead of the game implies…

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    Why TV continues to be a powerful medium in the digital age

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    Smartphone subscribers and mobile Internet users are increasing at an eye-popping rate in countries like India. The data consumption in mobile has also changed a lot in the last 5 years; leading to speculation that advertising spends on mobile will overtake TV. In spite of all these factors, the growth of Internet infrastructure to support…

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    DBS Bank teaches responsible banking

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    DBS Bank India, a part of Asia’s foremost financial services group, today launched ‘Action against Cyber Theft – (ACT)’, a consumer led education initiative. With this series, the bank aims to promote steps that the consumer can take to avoid being a victim of cyber thefts and practice responsible banking.\ As a force for good,…

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    Solomon Wheeler takes over as VP & Head, Marketing & Communication for Lava

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    LAVA International Limited, one of the leading players in the Indian mobile handset industry announced appointment of Solomon Wheeler as its Vice President and Head – Marketing& Communication. Solomon would be leading all marketing & communication efforts for the Lava brand across India and global markets. In his last role, he was with Spice Jet…

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    Blending in is the new standing out: Nitin Mathur of Yahoo on native advertising

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    In the midst of the noise about native advertising, where publishers and advertisers are still getting used to this new format, Yahoo has taken it upon itself to educate people about it. With 200 brands advertising with Yahoo through the native format already, the publisher has acquired an ease with it in the span of…