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    LG is India’s Most Trusted Brand, Samsung Mobiles ranks 2nd, Sony is 3rd

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    India’s much awaited brand barometer, The Brand Trust Report, India Study, a study comparing ‘trust’ held in brands, for 2015 has revealed that LG is India’s Most Trusted brand this year. The brand was ranked 4th in BTR 2014, 10th in BTR 2013, 3rd in BTR 2012 and 4th in BTR 2011, showing a consistent…

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    Agra goes in for City Branding

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    Agra, the city of romance and home of the Taj, has finally taken the much awaited plunge into City Branding. The project is being undertaken by Dutch multidisciplinary agency Fabrique, that is a part of the Brand Dialogue group in India. The Design Factory will be the Indian partner on the project. Every city has…

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    Kellogg’s strengthens its equity by appealing to Indians with a new savoury flavour

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    Kellogg India, the producer of ready-to-eat cereal and a leader of the breakfast cereal category in India, launched a new savoury oats variant in the breakfast market-Simply Pongal. In keeping with its tradition of commitment to nutrition and a constant endeavour to Indianize its offerings with relevant taste options, Kellogg delves deeper into the Indian…

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    Creating communities helps brands like John Players connect with consumers

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    John Players, the iconic youth fashion apparel brand is strengthening its community of consumers through an innovative platform inviting the coolest buddies in the country to celebrate fun, friends and freedom. John Players activation in association with Zoom TV, called #Buddiez, hunts for the ‘coolest buddies of the nation’ rewarding them with an all-expense paid…

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    Piyush Goyal unveils Pitch Madison Media Advertising Outlook 2015

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    At the unveiling of Pitch Madison Media Advertising Outlook 2015, Piyush Goyal, Minister of State with Independent Charge for Power, Coal and Renewable Energy, participated in a panel discussion on the role of advertising for a political party. He said, “I agree that communication (to the public) is not something that should be done only…

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    Industry leaders come together for advertising & marketing discourse at PMMAO 2015

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    Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy formally released the Pitch Madison Media Advertising Outlook 2015 report in Mumbai on Friday. To his left are Sanjay Gupta, COO, Star India and Raj Nayak, CEO, Colors and to his right are Sam Balsara, Chairman, Madison World, Annurag…

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    Stop treating media as a commodity, say experts

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    On the occasion of the launch of the Pitch Madison Advertising Outlook 2015, a panel comprising of representatives from media, brand and media planning sides met to discuss how the advertising industry could change for the better. The topic under discussion was “Are advertisers missing the trick in utilizing media effectively?” Members of the panel…

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    The CMO needs to leave his comfort zone and embrace technology

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    In light of changing consumer behavior and business transformation, a CMO’s role has expanded to include many functions. New priorities have emerged, one of them being the usage of technology and data insights. Rashi Bisaria spoke to Rajesh Kumar, Head of Marketing, SAP to understand how technology is changing the way businesses function and why…

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    The Era of Engagement Marketing

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    Marketers world over are buckling up for an exciting ride as an explosion of messages and media has thrown them right in the midst of unprecedented change sweeping the marketing matrix. Countries and corporations want to ‘expand engagement’ with their citizens and stakeholders to establish resonance in a personalised way. Whether it is cars being…