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    Convergence of Public Relations (PR) and Marketing: The Road Ahead

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    Divergent views on where PR should exist are numerous. Should PR be considered a sub-set of marketing? Should it be distinct from marketing and a parallel function? Or should it sit under corporate affairs function with wide ranging responsibilities? The conversation has always centered on whether the role of public relations is to support marketing…

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    Brands that got it right in digital communication in 2014

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    A brand’s communication strategy is right when it is able to reach the right audience and create stronger brand equity (how people feel about your product, and how much they are willing to pay for it). Once the communication checks off on these objectives, WHERE and how become secondary. This becomes even more pertinent in…

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    Opera Mediaworks launches native ad exchange for mobile

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    To meet the growing demand for premium native advertising opportunities in mobile, Opera Mediaworks today introduced a global, native ad exchange for the buying and selling of seamless, integrated advertising experiences on mobile devices — all within an exclusive, private environment. The exchange is a marketplace extension of its programmatic display and video offering, the…

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    OLX uses humour again to attract eyeballs

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    Olx is now known for its quirky campaigns that are sticky because of the use of humour. The two new advertisements by the brand have once again brought the marketplace for used goods into the limelight. The reasons to buy used goods are countless – some practical, some unimaginable, some quirky, and many deeply entrenched…

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    Twitter appoints Taranjeet Singh as Business Head for India

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    Twitter has appointed Taranjeet Singh as Head of Sales for its India operations and will be based in its Gurgaon office. Taranjeet’s main responsibilities will be to increase the commercial opportunities for Twitter in India and to work closely with brands and agencies to maximise the value of real-time marketing on the world’s largest platform…

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    MakeMyTrip appoints Yami Gautam to promote Turkey in Punjab

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    To make summer holidays more memorable, online travel agency MakeMyTrip, has signed on the stunning Yami Gautam to promote Turkey in Punjab. An actress and a model with a fun and outgoing personality, Yami is a self-confessed travel buff. This association resonates with MakeMyTrip’s philosophy of making all aspects of travel hassle-free and fun. Mohit…

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    Kamal Basu appointed Head of Marketing at Volkswagen Passenger Cars

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    Volkswagen Passenger Cars, Volkswagen Group Sales India Private Limited (VWGSIPL), has appointed Mr. Kamal Basu as Head of Marketing & PR. Mr. Basu, who joined Skoda Auto India as Marketing Head in 2012, oversaw product marketing, lead management, communication and media, and also worked closely with sales, after-sales and dealer network teams. In addition to…

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    Mobile becomes medium of choice for consumers in emerging markets: VUCLIP Report

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    Vuclip, the premium mobile video on demand service for emerging markets, in their report on Global Video Insights have come up with interesting findings. The report states that 67% of 12,000 global survey respondents prefer mobile as their primary method for watching their favorite movies, music videos, and TV shows. Overall, 81% of survey respondents…

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    Honda Motorcycle & Scooter India records industry’s highest growth in December

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    Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) – the Only Honda in Indian 2 wheeler industry, signed-off an eventful and action-packed 2014 with yet another stellar performance in December’14. Honda enjoyed a productive December’14, clocking sales of 348,737 units against a corresponding figure of 296,243 units sold in December’13. Honda’s domestic market share stood…