TVS Srichakra Ltd, one of the largest manufacturers & exporters of two and three wheeler tyres and Off-Road Tyres in India, have unveiled their new brand identity and logo.
Embarking on its new journey, TVS TYRESâ€™ new logo reinforces the clarity in purpose for the brand. The mnemonic â€˜Eagleâ€™ highlights the features of power, maneuverability and the superior grip of the products while the pair of arrows integrated into the typeface conveys a perpetual forward motion.
Commenting on the new brand identity, Mr P Vijayaraghavan, Director, TVS Srichakra Ltd, said, â€œWhile creating a new brand identity we had to make sure that we integrate a feeling of dynamism and youthfulness to convey that our products can overcome any challenge in a journey. The new logo, as a result, is now sleeker and bolder, conveying strength, speed and dynamism. As the youngest tyre company in the country, we are happy to embark on this new journey.â€
The new logo launch will see a 360 degree campaign over this quarter, reaching out to the companyâ€™s different stakeholders like customers, employees, dealers â€“ domestic and international, investors etc through various touch points, events and activities.