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PUMA takes running seriously, launches website for runners

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India’s sportswear brand PUMA has partnered with Runners For Life to launch TRACMYRUN.com, a unique website for runners in India. TRACMYRUN.com is a platform exclusively tailored to help a runner record all timed race statistics on one portal. The website facilitates comparing the runners’ progress against his past runs and also with other runners for a host of competitive races across India.

TRACMYRUN.com defines its grading and points system on the key parameters of speed, distance and frequency of participation in timed events. Once the details are entered the website provides insights into progress over past performances. The landing page also hosts a leader board that features top runners. PUMA will reward the best runners on a month on month basis on pre-defined parameters.
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PUMA also has a unique mobile application PUMATRAC for iPhone and Android users, which provides insights to runners on how external conditions (day of the week, location, and weather) and personal behaviour (music choices and social media activity) affect their running performance. Through the launch of TRACMYRUN.COM, PUMA has further cemented itself as a thought leader in the running category in India.

Speaking about the launch Abhishek Ganguly, MD, PUMA India stated , “As a brand PUMA is always looking at new and innovative ways to inspire people to run. TRACMYRUN.com is a first of its kind platform that allows runners to compare their time and progress with themselves and other runners and thus motivating them to perform better.”

Talking about the website, PUMA Running Expert & Sports Scientist Mr. Shayamal Vallabhjee said “TRACMYRUN.com by PUMA is a cutting edge platform that embraces science, technology & social networking to make ones running experience that much more enjoyable. Finally, runners can track their performance & compare their runs against leading athletes, fellow runners and friends. It’s your ‘Running Resume’- simple yet brilliant”.

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