In 2014, brands across verticals embraced YouTube with campaigns that defied the traditional 30 sec and 60 sec ad durations. These campaigns got the audienceâ€™s attention getting them hooked.
Nestle struck gold with its touching film on the standup comedian life with the tagline #Itallstarts with Nescafe. Durex, the wellness brand got maximum eyeballs with their film featuring Ranveer Singh. The 2014 FIFA World Cup games mesmerized fans in India too and Nike got global thumbs up with â€œThe Last Game,â€ featuring Ronaldo, Neymar Jr. and more. Smart phones launches were big in India, with buyers eagerly anticipating new phones from every large player, Meet Moto E, and OPPO Mobile N1 were big gainers on YouTube.
British Airways â€˜Go further to get closerâ€™ touched many hearts and fans shared this very cool campaign from the Airline in India. Auto brands also engaged the Fans with both Hyundai and Mahindra Scorpio releasing their campaigns on YouTube.
Hereâ€™s a lowdown on the ones that got us talking, made us smile, made us cry and would be etched in our memories for a while.
NEW NESCAFÃ‰ AD 2014 (Nescafe)
This small film focuses on the story of a stammering standup comedian who struggles to gain acceptance from the world. Throughout his journey there is one silent companion who stays by him right from the start and that is Nescafe. The ad connected well with the audiences on YouTube making it a hit on the platform.
Do The Rex featuring Ranveer Singh- (Durex)
The lively ad from Durex is an attempt by the brand to connect well with the youth of the country.
Conquer the extraterrestrial (Hyundai)
This ad by Hyundai portrays Santa Fe as an extremely powerful car highlighting the features of the car. The ad has an element of light humour and has been liked immensely by the audiences.
Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, IbrahimoviÄ‡, Iniesta & more â€“ (Nike)
The short film by Nike features all the Football biggies and showcases that football will always belong to those, who risk everything, even when it matters the most.
Cadbury Bournville – Rediscover an old favorite- (Cadbury)
A completely product driven campaign talks about the new Cadbury Bournville describing how soft, deep, intense and dark the new chocolate from Cadbury is.
The 2 minute Shower song â€“(Unilever)
With an endeavor to promote the message of water conservation, Hindustan Unilever created a campaign that focuses on the ways to conserve water, in a unique way.
Meet Moto E â€“ (Motorola)
The ad by Motorola highlights the features of their new product Moto E in a very distinctive manner.
OPPO Mobile N1 TVCwithHrithik Roshan and Sonam Kapoor â€“ (Oppo)
The TVC from Oppo India is based upon the friendship quotient and has found a connection with the online audience.
British Airways India – Go further to get closer â€“ (British Airways)
The beautiful campaign by British Airways showcases how important it is for a couple to spend some quality team with each other and know each other well. Realizing the importance of bond in a marriage, British airways has made an attempt to bring the couples closer.
Mahindra Scorpio 2014 – New Generation Scorpio TVC â€“ (Mahindra)
The ad by Mahindra talks about the New Mahindra Scorpio reflecting the elegance and style of the car.