Youthful, irreverent and racy are adjectives that define Titan’s Fastrack, a sub-brand that launched in 2003 targeting the 15 to 25 year olds. With the credibility and backing of Titan, Fastrack fast became a name to reckon with among the young and filled the need gap for edgy fashion. The sharp brand positioning shifted the…

India’s sportswear brand PUMA has partnered with Runners For Life to launch TRACMYRUN.com, a unique website for runners in India. TRACMYRUN.com is a platform exclusively tailored to help a runner record all timed race statistics on one portal. The website facilitates comparing the runners’ progress against his past runs and also with other runners for…

Donating one water heater for every 25 videos uploaded , may not mean much in a country where thousands start their day with cold water baths, but at least it’s a start. With the country facing a severe winter this year, Racold Thermo, a leading manufacturer of water heaters in the country has taken a…

TVS Srichakra Ltd, one of the largest manufacturers & exporters of two and three wheeler tyres and Off-Road Tyres in India, have unveiled their new brand identity and logo. Embarking on its new journey, TVS TYRES’ new logo reinforces the clarity in purpose for the brand. The mnemonic ‘Eagle’ highlights the features of power, maneuverability…

Business Outlook Seems Better Despite intense competition, erratic weather conditions and price hikes due to star rating up-gradation, the Air Conditioner industry in India has grown in 2014. This growth was witnessed after a lull of almost 3 years due to stronger consumer sentiments in the Consumer Durable industry. We feel that this momentum will…

In the last one year, private sector banks have become aggressive in the digital space, one of them being IndusInd Bank. The bank boasts of a special innovation team and has become a pioneer of the Video Banking facility. Simplicity combined with innovation is the bank’s modus operandi. In September, Lodestar UM became the bank’s…

Strengthening its foothold in the Indian market, Kenstar forayed into the Air Conditioner segment and launched a lineup of Split Air Conditioners exclusively on ecommerce giant Amazon.in. With an aim to revolutionize the AC segment in the country, the two giants will offer ACs at never heard before prices. With the launch, Kenstar plans to…

In 2014, brands across verticals embraced YouTube with campaigns that defied the traditional 30 sec and 60 sec ad durations. These campaigns got the audience’s attention getting them hooked. Nestle struck gold with its touching film on the standup comedian life with the tagline #Itallstarts with Nescafe. Durex, the wellness brand got maximum eyeballs with…

Life Insurance company Max Life Insurance, has undertaken a digital campaign named ‘Second Chance’ to create public awareness about the need for protection through life insurance. This is a unique initiative by Max Life to make people think about mortality and how insurance is a must. The campaign comprises two videos with real stories of…

India is a growing economy with the potential to be among the top 4 economies in the world in the next few decades. And this growing economy needs a significantly better infrastructure, access to uninterrupted power and policy support. To realize the potential of human capital in India, there is a need to provide adequate…