• Hemal,-Fastrack
    INTERVIEWS, latest-stories

    Racing ahead on the digital fast track

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    Youthful, irreverent and racy are adjectives that define Titan’s Fastrack, a sub-brand that launched in 2003 targeting the 15 to 25 year olds. With the credibility and backing of Titan, Fastrack fast became a name to reckon with among the young and filled the need gap for edgy fashion. The sharp brand positioning shifted the…

  • Puma-logo
    FEATURED, latest-stories

    PUMA takes running seriously, launches website for runners

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    India’s sportswear brand PUMA has partnered with Runners For Life to launch TRACMYRUN.com, a unique website for runners in India. TRACMYRUN.com is a platform exclusively tailored to help a runner record all timed race statistics on one portal. The website facilitates comparing the runners’ progress against his past runs and also with other runners for…

  • Mohit-Ganju
    INTERVIEWS, latest-stories

    IndusInd Bank on a brand – building spree

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    In the last one year, private sector banks have become aggressive in the digital space, one of them being IndusInd Bank. The bank boasts of a special innovation team and has become a pioneer of the Video Banking facility. Simplicity combined with innovation is the bank’s modus operandi. In September, Lodestar UM became the bank’s…

  • Youtube-ads
    FEATURED, latest-stories

    YouTube’s list of Most Watched Ads of 2014

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    In 2014, brands across verticals embraced YouTube with campaigns that defied the traditional 30 sec and 60 sec ad durations. These campaigns got the audience’s attention getting them hooked. Nestle struck gold with its touching film on the standup comedian life with the tagline #Itallstarts with Nescafe. Durex, the wellness brand got maximum eyeballs with…

  • Jitin-Mujal
    COLUMNS, GUEST COLUMNS, latest-stories

    India’s quest for zero: The Power of Shunya™

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    India is a growing economy with the potential to be among the top 4 economies in the world in the next few decades. And this growing economy needs a significantly better infrastructure, access to uninterrupted power and policy support. To realize the potential of human capital in India, there is a need to provide adequate…

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