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    L’Oréal Reveals its sustainability Initiative in India

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    L’Oréal India,today revealed its local sustainability initiatives of ‘Sharing Beauty With All’ (SBWA) for India, as a part of its long standing commitment to sustainable development and commitment to social progress. SBWA is an ambitious universal project in which L’Oréal will take up a new stance in relation to its consumers, suppliers and communities. The…

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    From BRICS to business trends, Sir Martin Sorrell decodes all at e4m Conclave 2015

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    Sir Martin Sorrell, CEO of WPP, was the keynote speaker at the 15th exchange4media Conclave held in Mumbai yesterday. One of the best known names in the media and advertising industry, he gave his thoughts on a variety of topics; from the need for transparency, to why he is so optimistic about India’s economic future….

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    Adding Purpose to Promise

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    The adage a ‘brand is a promise’ has been repeated ad nauseum over the years. It’s been used as a statement, as a reminder, as a warning. It’s been said with raised eyebrows, with gravitas, even in beseeching tones. All this has not made it any less true, obvious or boring. But there’s always a…

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    OLX launches its first ever campaign for buyers

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    The reasons to buy used goods are innumerable. But what prompts a buyer to stop pondering, and actually click the buy button? OLX’s first-ever buyer-focused campaign depicts OLX-ers buying all kinds of used products at affordable prices, enabling them to fulfill their most cherished dreams. OLX, the marketplace for used goods, has released two television…

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    Samsung Mobiles is India’s Most Attractive Brand, LG ranks 2nd, Sony is 3rd

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    India’s much awaited brand attractiveness barometer, India’s Most Attractive Brands 2015 Report by TRA, a study measuring ‘attractiveness’ held in brands has been released. Samsung Mobiles has been ranked as India’s Most Attractive Brand in the study this year. The win reaffirms the brand’s hold over the Indian market as the electronics giant has also…

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    Himalaya Neem Facewash shakes up the Facewash Market

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    Himalaya’s Neem Facewash has become a success in both the rural and urban markets due to its problem-solving and solution-driven capabilities for pimple prone skin, helping brand Himalaya become a leader in the Rs 1600 crore face wash market. But apart from a superior product, the company has made a habit of research based innovation,…

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    Urban Ladder partners with Vizury to gain insights into TV advertising

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    Vizury, the Big Data Marketing company has announced its partnership with Urban Ladder to help measure the efficacy of the online furniture company’s television advertisements. Vizury’s TV Analytics solution determines the spike in website traffic and the period of impact for every ad slot across multiple channels, helping Urban Ladder identify and profile potential customers….

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    Askme becomes latest entrant in hyper-local online grocery category

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    Askme, the growing online SMB marketplace, has launched its pioneering online grocery platform across Delhi NCR. It plans to launch this initiative across top 27 cities in India, next four to six months. With a promise that grocery is available below MRP and delivered at your doorstep, the team has successfully brought together offline merchants…

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    Facebook updates ‘Conversion Lift’ to help marketers ,measure impact of Ads

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    Advertising smart is what Facebook is encouraging marketers to do. Measurement seems to be the biggest challenge for marketers who want to measure the impact of their ads on Facebook to understand which ads are meeting their objective the most. By adding new capabilities to its ‘Conversion Lift’ measurement tool, it aims to help advertisers…

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