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    Sanjay Khosla to address the exclusive Club for marketers –CMO League, in Gurgaon

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    Chief Marketing Officers of various brands will gather today for the CMO League, exchange4media’s prestigious event that was launched in February 2013. This year Sanjay Khosla, Former President, Developing Markets, Kraft Foods (Mondelez International) will address the gathering on “Fewer, Bigger, Bolder: From mindless Expansion to Focused Growth”. The talk will be followed by a…

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    “Our mascot personifies all the attributes of Yamaha,” : Roy Kurian, VP – Sales & Marketing, Yamaha Motor Pvt. Ltd.

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    Yamaha Motor India has taken its responsibility to be ethical and responsible very seriously by launching a maiden mascot to connect with children and parents to promote road safety. Fido Dido, Colonel Sanders, Ronald McDonald, Pillsbury Doughboy, Amul girl, Bibendum, commonly referred to as the Michelin Man are some of the famous mascots who are…

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    Is 6 seconds enough to fuel your brand?

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    When Twitter unleashed its 6 sec looping videos in January earlier this year it was lapped up by thousands. Even with its time limitation, it soon became a raging sensation and grew exponentially to reach the top of the popularity chart. However, for a long time, this tool was predominantly used to share inane, fun…

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    Building The Digital Transaction Business

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    Sony has been one of the first studios to push digital transactions on key digital stores like iTunes, Play, You tube etc. The journey began in Dec 2012. Prior to that Sony Pictures was instrumental in closely working with our global partners to launch them in emerging markets like India. It’s a year now and…

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    When educational institutes turn into successful brands

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    Gone are the days when word-of-mouth publicity worked for schools, colleges, and other educational institutes. Word-of-mouth is still very relevant but standing out from the clutter of options requires a well thought through strategy. Once upon a time when a bright student shared his aspiration to be an engineer, he was told to crack the…

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    Lakme’s Fashion Stories on Facebook and Twitter

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    Case Study: Lakme Agency: Webchutney Background: Lakmé , an Indian brand of cosmetics, owned by Unilever, launched in 1952, as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group. Lakme has over 1200 assisted sales outlets, which is the largest number of outlets with “Beauty Advisors” in the country. Lakme has…

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    Telecom sector is a GDP multiplier for emerging markets: D Shivkumar, CEO, PepsiCo

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    Are consumers of emerging markets and developed markets different or are people the same the world over in terms of what they need and how they want it? Are the differences more on the supply side of how to deliver or on the consumer side of what needs to be delivered? The distinguished panelists at…

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    Will mobile become the primary medium for brands to market themselves?

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    The mobile eco-system in the country has been flourishing over the past few years and today this gadget has completely changed the lifestyle of the consumer. The diverse portfolio of tablets and smart-phones has led to the evolution of smart marketing. Lower end android phones and low tariff of high speed data plans have increased…

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    Adi Godrej to be keynote Speaker at Pitch Madison Media Advertising Outlook 2014

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    The most awaited predictions for the media and advertising industry will be revealed at the Pitch Madison Media Advertising Outlook 2014 on February 19 in Mumbai. Over the years the survey has become the advertising and media industry’s point of reference for data and analysis. Adi Godrej, Chairman of the Godrej group will deliver the…