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    Prashant Pandey takes over as Marketing Director for GSK Consumer Healthcare

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    GSK Consumer Healthcare India announced the appointment of Prashant Pandey as the Marketing Director. Prashant takes over from Jayant Singh who takes over as Vice President and General Manager of GSK Consumer Healthcare Brazil. The changes will come into effect from February, 2015. A veteran at GSK, Prashant joined GSK CH India in 2008 as…

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    Ferrero Rocher leverages social media to spread Christmas cheer

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    Crafted in Italy by Ferrero, Ferrero Rocher, the premium chocolate brand, has gradually become an integral part of the gifting culture in India. With Christmas approaching, Ferrero Rocher has kicked off celebrations with the launch of a new Facebook application “Golden Christmas” designed to add a Golden sparkle to this year’s Christmas spirits. Golden Christmas…

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    Paper Boat Launches Three New Ethnic Indian Flavours

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    After rekindling childhood memories with an array of traditional drinks, Paper Boat today announced the launch of three exciting new ethnic variants, Sattu, spicy Chilled Rasam, and India’s first all natural, true brewed, gluten – free Ice tea, with the ingredients that Indians have always loved in tea – Ginger Lemon and Tulsi. With the…

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    Marketers shine at The Indian Marketing Awards 2014

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    Whether it was the felicitation of marketing campaigns across 10 categories or the release of the list of Most Influential CMOs, the Indian Marketing Awards night showcased the best in marketing from the year gone by. The event recognised excellence in marketing innovation and effectiveness. The winners had been hand -picked by an illustrious jury…

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    R C Bhargava felicitated with Lifetime Achievement Award at IMA 2014

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    The winners of Indian Marketing Awards 2014 (IMA), India’s first marketing awards were announced on Friday at a gala evening celebrating the finest and trend-setting work in the marketing arena. IMA 2014 honoured R C Bhargava, Chairman, Maruti Suzuki India Limited with Lifetime Achievement Award. Sanjeev Handa GM, Marketing & Product Planning Maruti Suzuki India,…

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    Indian Marketing Awards 2014 winners announced

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    Indian Marketing Awards 2014 (IMA), exchange4media’s stellar marketing awards were announced on Friday at a gala evening celebrating the finest and trend-setting work in the marketing arena. The awards spanned 10 categories (Brand Activation; Brand Revitalisation; Business-to-Business Marketing; Cause Related Marketing; Consumer Insight; Digital Marketing, Social Media, Mobile Marketing; E-Commerce; Marketing Communication; Marketing on a…

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    Sashi Shankar wins top CMO award

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    Sashi Shankar, CMO, Idea Cellular, has been declared as the top CMO in exchange4media “Most Influential CMO List” which was unveiled on Friday, As the CMO, Shankar has been spearheading the marketing and branding initiatives of Idea Cellular, since May 2011. He has over 32 years of experience in Sales Management and Business Operations spanning…

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    Google introduces Hindi ads on its Display Network

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    As a part of Google’s effort to stimulate the growth of Indic languages and extend support to more languages around the world, Google today announced the launch of Hindi Ads across the Google Display Network. Starting today, marketers will be able to advertise to India’s booming online population in the most widely spoken local language…

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    How Consumer Analytics Data helped Mydala

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    The online coupons industry is thriving globally, a factor that keeps Anisha Singh, Founder, Mydala, upbeat about her discount coupon website. Known for innovative concepts and a strong technical back-up, Mydala has recently added grocery listing as a vertical. The site has a mature user analytics system which helps map the right target audience for…

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    “Create in India” – the next mantra

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    Provenance, or simply put, ‘place of origin’, as the brand pundits say, is pivotal to carrying a race and its ethos beyond boundaries, to all corners of the universe. I make deliberate use of the words “race” and “universe”. A race may belong to a single geographic entity or be scattered across all lands; it…