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    Mountain Dew sets its sights on Southern markets of India

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    All set to strengthen its presence in the Southern markets of India, PepsiCo’s drink Mountain Dew signed on two new brand ambassadors- actors Arya and Akhil. As an extension to its philosophy of ‘Who Dares, Wins’ the brand has announced the launch of a new campaign #RiseAboveFear in Tamil Nadu and Andhra Pradesh. The campaign…

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    ‘Exclusive Launch Corner’ becomes a pull at Google’s Great Online Shopping Festival

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    With 450 vendors this time, Google’s Online shopping festival is on in full swing. Apart from the attractive discounts, some new products have been unveiled for eager shoppers. Introduced with the objective to promote online shopping in India, Google’s Great Online Shopping Festival gosf.in has been embraced by leading brands and eCommerce players as a…

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    What Does It Take To Get In There?

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    Imagine selling a product that people are sceptical about and have more questions than the number of planets in the galaxy (and which they don’t really want to understand due to the perceived effort involved). And to top it all, you are not alone fighting for that mindshare among the customers. A barrage of advertisements,…

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    Global work-wear brand Dickies enters India with big plans

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    In November, Williamson-Dickie Manufacturing Company, a global work-wear maker entered India through an exclusive licensing agreement with ID Overseas Private Limited. This agreement authorises the use of Dickies’ brand portfolio in the design, manufacturing, marketing and sale of licensed products in India. Having analysed the Indian market for three years, the brand perceived a notable…

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    The Panda on a rampage in the Indian online food ordering market

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    They want to become the global synonym for online food ordering in the world and are quite close to their target.  FoodPanda, the largest aggregator of restaurants in the world is present in 45 countries including India, acting as a marketplace for food ordering. It earns revenue from the restaurants by charging a commission for…

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    Samsung becomes first mobile brand to venture into a multibrand loyalty programme

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    Samsung has entered into a partnership with Payback, the multibrand loyalty programme. PAYBACK members will now be able to redeem their points directly at select Samsung mobile stores and Samsung users can be part of the exclusive “My Samsung Rewards” enabling them to earn and redeem PAYBACK points across 50 partner brands in-store and online….

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    Limited Edition Publishing as a tool for perception management and marketing

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    After two and a half decades of managing a variety of leadership roles at international publishing, media and broadcasting companies, Saanjay Sethi, one of the youngest Managing Directors in the Indian Book Publishing industry decided to branch out on his own. Having spent five years leading the sub-continent business for a global conglomerate, Sethi introduced…

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    Changing consumer mindset in the age of E- Commerce- Pitch

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    E commerce is a big business worldwide& getting even bigger each day, though e-commerce currently accounts for 5-6 per cent of the total worldwide retail sales, however the growth has been spectacular achieving more than 100 per cent growth in last 2 years. As the consumer continues to trade off between Online and offline activations…