Aiming to transform the air travel experience in India, Vistara unveiled its product and service elements. The full service carrier will take off on January 9, 2015 with Delhi-Mumbai, Delhi-Ahmedabad and Ahmedabad-Mumbai as its initial routes. The airline brand promises a hassle-free check-in and boarding process, with an intuitively thoughtful on-board experience.

Vistara also unveiled its tagline ‘Fly the new Feeling’, encouraging its potential customers to explore the product and feel the difference. The aural identity (brand music) of Vistara, embodies the spirit of the “carefree” world citizen connected with the emotion of the “caring” Indian soul created by a leading sonic branding agency – Brandmusiq.

Interacting with the media at the event, Mr Phee Teik Yeoh, Chief Executive Officer, Vistara, said, “Today we unveiled our long-awaited product and service elements that are a manifestation of our brand promise of delivering a seamless and personalized travel experience. My entire team and I are ready and committed to putting the joy back into flying, by being intuitively thoughtful and responsive to our customers’ needs at every stage of their travel experience. We thank everyone – our partners and well-wishers for supporting us in our journey so far. Let’s begin the New Year with a new airline and a new
flying experience. We look forward to seeing you onboard soon.”

Mr Giam Ming Toh, Chief Commercial Officer, Vistara, said, “We have all been waiting a long time for this. Today we share with you details about our carefully conceived product and services, specially designed to ensure a joyful and seamless travel experience. Within three weeks, our first flight will take off and we hope to give our customers a memorable experience through the blending of our innovative spirit with traditional Indian hospitality”

Leveraging on relationships with like-minded service organisations, Vistara is working on interline sales agreements and other partnerships with a few major international airlines including Singapore Airlines and SilkAir. These partnerships, more details of which will be shared later, will give customers of our partner airlines easier access to sectors serviced by Vistara. Further development of these partnerships will bring additional benefits to Club Vistara members and strengthen our value proposition.

Vistara also announced a strategic partnership with the Taj Group, India’s largest hospitality company. With a common objective to enhance the travel experience for our mutual customers, the partnership will eventually include tie-ups which will benefit members of the Taj Inner Circle (TIC) and Club Vistara loyalty programs.