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    Sanitaryware brand Hindware opts for new ways to engage with niche consumers

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    With a luxurious urban lifestyle comes the need for functionality combined with aesthetics. Premium Bathroom product brands are in a race to provide the best to the consumer and aim to deliver the message through new age communication devices. Hindware released a Bathroom Planner DVD App which serves as a tool to engage with interior…

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    Google set to woo first time buyers through ‘Great Online Shopping Festival’

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    Google’s mega online shopping festival with over 450 partners returns for the third time in December. Partner brands will offer best deals for 72 hours this year. Aditya Birla Money My Universe has joined hands with GOSF this year as a preferred partner. In addition to the best deals, this year GOSF will also serve…

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    Starbucks celebrates human connections through first brand campaign in India: “Meet me at Starbucks”

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    In the world of ‘social technology’ where people are communicating with each other more than ever before, Starbucks soulful new global campaign showcases the impending need to “meet” each other rather than connecting virtually. At the heart of the campaign dwells the idea that “Good Things Happen when we get together” –that is brought to…

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    Brand Modi: Leveraging Secondary Brand Associations

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    Our world is in danger. Indeed it is in such a precarious condition. We need a Superman to fly in and save the world. But the problems now facing mankind can’t be solved by the Man of Steel’s superhero abilities. Population pressure, price rise, falling GDP, climate change, corruption … these are villains that can’t…

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    62 per cent shoppers not satisfied with their online shopping experience: Google Forrester Report 2016

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    Consumer confidence for shopping online will continue to rise in India according to Google Forrester Report 2016, but the shocking revelation is about consumers’ huge amount of dissatisfaction with the online shopping experience. 62 per cent buyers were dissatisfied and 67 per cent also highlighted that the current return process was too complicated and expensive….

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    Adobe helps marketers engage with App users for data-driven marketing

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    Adobe has launched new data-driven marketing capabilities in Adobe Marketing Cloud that deliver highly personalized mobile experiences. Intelligent Location Marketing features enable companies to engage their customers with relevant content and messages based on a user’s proximity to iBeacons. Marketers can deliver location based “in-app” messages to drive real-time engagement and then follow up with…

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    Godrej launches Masterbrand 2.0, a consumer connect initiative

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    The Godrej Group, embarked on ‘Masterbrand 2.0’, a consumer connect initiative, aimed at providing ideas that make life brighter. As part of this initiative, the company also launched ‘FreeG’: India’s first non-web based mobile browsing experience. Celebrated for offering innovative, brighter living ideas for over 100 years, Godrej reiterates its commitment of creating path breaking…

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    Worldoo crowd sources ideas to build the new-look platform

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    India’s first online ecosystem for children, worldoo.com has launched a feedback campaign titled ‘Let’s Build’ in association with film legend Amitabh Bachchan to revolutionise the use of internet for kids. The site has invited children, parents and educators to contribute to the new-look platform. Speaking on the association with worldoo.com, Mr. Amitabh Bachchan said, “The…

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    PaperBoat Strikes an Emotional Chord with Consumers

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    The fast growing brand of Indian ethnic drinks from Hector Beverages Paperboat, once again kindled nostalgia among consumers as it tied up with the Indian Postal Service to revive the dying tradition of sending postcards. Known for its classic Indian flavours in beverages, PaperBoat has a brand image that reminds one of sweet memories of…

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